Dunkin' Donuts

  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … of their restaurants using the filter. Campaigns featuring filters will gives brands much more control over the sounds, images and overall quality of the resulting content. Brands will see an uptick in positive PR, earned media through Spectacles influencer content From The New York Times to TechCrunch, the initial reviews for Spectacles have been…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Insta-Famous, or the Anxiety of Influence

    … filming a Dunkin’ Donuts commercial, for which he got paid $200,000. He’s only 21. Traditional publishers’ toxic attitude toward the rising generation of digital influencers is only further fanning the flames for influencer marketing. Rather than meeting influencers with condescension, publishers and influencers should work better together…

    Inside Facebookin Social YouTube- 20 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 16 readers -
  • The Evolution of Snapchat Interactions (and Where They’re Headed Next)

    … is, “How does this look on a phone?” Engaging the mobile audience Mobile is shaping the future of marketing. From Dunkin’ Donuts to Honda to AT&T to Clinique, many brands have already taken the leap to developing custom vertical video units. Target recently executed its latest designer product launch beautifully with Facebook’s Canvas unit. What…

    AllFacebookin Facebook Twitter- 35 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 18 readers -
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