Dunkin' Donuts

  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    …-influencers through social media contests or branded Snap Filters presents a significant marketing opportunity. Marketers will get better at guiding what type of content is made with Spectacles While many products lend themselves nicely to Spectacles’ first-person perspective, not all do. I imagine that some brands will learn about the latter through…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Insta-Famous, or the Anxiety of Influence

    … filming a Dunkin’ Donuts commercial, for which he got paid $200,000. He’s only 21. Traditional publishers’ toxic attitude toward the rising generation of digital influencers is only further fanning the flames for influencer marketing. Rather than meeting influencers with condescension, publishers and influencers should work better together…

    Inside Facebookin Social YouTube- 19 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 15 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 16 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … it and click on it. The only issue with the newsletter is how long it is - we couldn't even fit the whole thing. While animated imagery and year-end deals are nice, they are so far below the fold that it seems very unlikely that anyone reading the email actually bothered to scroll down that far to see what was available. Dunkin' Donuts The holiday season…

    Austin Paley/ ROI Factor Blogin EMail- 34 readers -
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