Dunkin' Donuts

  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … a tennis ball with his Wilson racquet, much like Boston sports fans would probably love a first-person look at David Ortiz walking into a Dunkin’ Donuts, one of his biggest sponsors, to surprise the workers. For micro-influencers, brands will encourage their influential customers to share their experiences through Spectacles. Activating micro…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Insta-Famous, or the Anxiety of Influence

    … Vuitton to Gucci increasingly embrace influencers as their ambassadors, fashion editors from elite publications such as Vogue continue to express contempt for fashion bloggers. Vogue.com fashion news editor Alessandra Codinha recently commented about bloggers at Milan Fashion Week: Rather than a celebration of any actual style, it seems to be all…

    Inside Facebookin Social YouTube- 20 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 16 readers -
  • The Evolution of Snapchat Interactions (and Where They’re Headed Next)

    … is, “How does this look on a phone?” Engaging the mobile audience Mobile is shaping the future of marketing. From Dunkin’ Donuts to Honda to AT&T to Clinique, many brands have already taken the leap to developing custom vertical video units. Target recently executed its latest designer product launch beautifully with Facebook’s Canvas unit. What…

    AllFacebookin Facebook Twitter- 35 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 18 readers -
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