Dunkin' Donuts

  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … in a way that no other medium can achieve. If you’re a consumer marketer, I’d highly encourage you to do what you can to get your hands on a pair of Spectacles sooner rather than later. They may have more of an effect on your business in the coming year than any of us can even imagine. Liz Gottbrecht is director of marketing at influencer marketing company Mavrck. …

    AllFacebookin Facebook Twitter YouTube- 32 readers -
  • Insta-Famous, or the Anxiety of Influence

    … about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating … It’s all pretty embarrassing. Embarrassing? Perhaps, but selfies make a mint. Small screen, big money Runways are still important, but people seem to be more inspired by seeing how influencers present fashion week…

    Inside Facebookin Social YouTube- 14 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 14 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … much further down the email than we'd normally like, and in an effort to try and mediate this issue, we included a second CTA to scroll down. While this may not have entirely solved the issue, it helped to make users aware of the fact that there was important content if they were unaware of it. The Boston Red Sox Even though baseball is out…

    Austin Paley/ ROI Factor Blogin EMail- 28 readers -
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