Dunkin' Donuts

  • Insta-Famous, or the Anxiety of Influence

    … filming a Dunkin’ Donuts commercial, for which he got paid $200,000. He’s only 21. Traditional publishers’ toxic attitude toward the rising generation of digital influencers is only further fanning the flames for influencer marketing. Rather than meeting influencers with condescension, publishers and influencers should work better together…

    Inside Facebookin Social YouTube- 11 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 10 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 12 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … much further down the email than we'd normally like, and in an effort to try and mediate this issue, we included a second CTA to scroll down. While this may not have entirely solved the issue, it helped to make users aware of the fact that there was important content if they were unaware of it. The Boston Red Sox Even though baseball is out…

    Austin Paley/ ROI Factor Blogin EMail- 24 readers -
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