Dunkin' Donuts

  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … a tennis ball with his Wilson racquet, much like Boston sports fans would probably love a first-person look at David Ortiz walking into a Dunkin’ Donuts, one of his biggest sponsors, to surprise the workers. For micro-influencers, brands will encourage their influential customers to share their experiences through Spectacles. Activating micro…

    AllFacebookin Facebook Twitter YouTube- 29 readers -
  • Insta-Famous, or the Anxiety of Influence

    … filming a Dunkin’ Donuts commercial, for which he got paid $200,000. He’s only 21. Traditional publishers’ toxic attitude toward the rising generation of digital influencers is only further fanning the flames for influencer marketing. Rather than meeting influencers with condescension, publishers and influencers should work better together…

    Inside Facebookin Social YouTube- 12 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 13 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … it and click on it. The only issue with the newsletter is how long it is - we couldn't even fit the whole thing. While animated imagery and year-end deals are nice, they are so far below the fold that it seems very unlikely that anyone reading the email actually bothered to scroll down that far to see what was available. Dunkin' Donuts The holiday season…

    Austin Paley/ ROI Factor Blogin EMail- 26 readers -
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