• How the longest-running web series, Rooster Teeth’s ‘Red vs. Blue,’ makes money

    … With Facebook, Snapchat and other platforms seeking serialized programming, it seems like every publisher is trying to develop shows they can sell to platforms. But to pull off show with staying power, publishers need to think beyond which platforms might buy the show now to how they can turn it into a lasting franchise with multiple revenue…

    Digiday- 13 readers -
  • Global Radio cranks up the volume on video monetization

    … Global Radio, home to radio stations like Capital, Heart and Classic FM, has tuned into the revenue opportunities of video, and it’s paying off. The video team has grown from six to 25 staffers, bringing on board former producers from the BBC and YouTube. In the past, each radio station’s website would mostly feature music videos. Now, each month…

    Digiday- 13 readers -
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