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R/GA and SapientRazorfish are head to head in the 2017 Digiday Awards nominations with three each: R/GA is up for Best Use of Social for Nike’s “Mamba Day” commemorating NBA star Kobe Bryant’s retirement, Best Product Launch for “Billion Color Film” for Samsung’s QLED TV and Most Innovative Agency.
A week after the Cleveland Cavaliers traded Kyrie Irving to the Boston Celtics, the popular Instagram sports account House of Highlights posted an NBA clip featuring Irving and then-teammate LeBron James with the caption: “When Kyrie got the first flagrant foul of his career defending LeBron.” Irving’s trade ended a tense summer during which the point guard had demanded a trade ...
With Facebook, Snapchat and other platforms seeking serialized programming, it seems like every publisher is trying to develop shows they can sell to platforms. But to pull off show with staying power, publishers need to think beyond which platforms might buy the show now to how they can turn it into a lasting franchise with multiple revenue streams.
… Global Radio, home to radio stations like Capital, Heart and Classic FM, has tuned into the revenue opportunities of video, and it’s paying off. The video team has grown from six to 25 staffers, bringing on board former producers from the BBC and YouTube. In the past, each radio station’s website would mostly feature music videos. Now, each month…