• ‘A different way of storytelling’: How The Washington Post shifts to video

    … Video is where the money is for publishers — or at least, they hope so. Micah Gelman, director of editorial video, The Washington Post Issues like scale and quality continue to dog efforts to attract advertisers and eyeballs, though, according to a Yahoo survey of 600 publishers in the U.S. and the U.K. The Washington Post is tackling these…

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  • The Washington Post is making vertical video ads for clients

    … If vertical video is going to be the next big advertising formula, The Washington Post wants to get out in front of it. The Post hopes to help its advertisers create the new style of ad, made popular by Snapchat, and let clients run their custom videos anywhere that builds vertically, on desktop or mobile. The Post’s video ad service, called…

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  • In 10 months, Quartz has gone from zero to 200 million video views

    … Quartz knows the importance of being where its readers are. Increasingly, this means focusing on Facebook video and publishing to messaging platforms. “We need to think about what people are using their phones for. At the moment, that’s notifications, messaging and email,” said Delaney, speaking at Guardian’s changing Media Summit in London. “We…

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  • How the BBC, Sky Sports and other UK media are using Facebook Live video

    … Facebook’s live video product is catching on in the U.S., with publishers like the Washington Post, Vox, USA Today and many others streaming on the platform. It’s clear why media outlets are interested — Facebook favors live videos in the News Feed above regular videos, so in general they get more views. Also, Facebook announced this month…

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  • Why ‘Entertainment Tonight’ is ‘obsessed’ by potential of Facebook video

    … CBS’s celebrity news series “Entertainment Tonight” gets 5 million viewers on TV every evening. But in an effort to reach a younger demographic, the program has embraced the distributed-content model — which now also means publishing more video to Facebook. While it has more than 4.2 million Facebook fans, “Entertainment Tonight” is relatively…

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  • The Daily Beast launches two Facebook live video series

    … The Daily Beast is the latest publisher to join the Facebook live streaming party. The IAC-owned news and entertainment site is launching two new original live series on Facebook. “Cheat Sheet,” which launches March 14 and will air every weekday at noon, will bring the site’s popular editorial series of the same name into a video format. Editor…

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