Dynamic Ads

    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
    • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

      Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications.

      David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    …: As you build out your strategy, prioritize these three things: finding customers who take action beyond the install, driving valuable repeat actions (such as in-app purchases) and measuring the value of your marketing. Find the right people: Businesses have already been using Facebook dynamic ads to find the people more likely to buy…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 12 readers -
  • Add Products to Facebook Dynamic Ads via URL

    … Featured Jobs Social Media Manager Cahn Communications Hoboken, New Jersey Sports Social Media Strategist Mars Reel Media Corp Los Angeles County, California Editor in Chief Voice Media Group Phoenix, Arizona Digital Media Planner/Buyer Serino/Coyne, LLC New York City, New York Digital Media/Marketing Strategist National Automotive Magazine…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing…

    Nanigansin Social Retargeting- 8 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … million 360 photos have been shared on Facebook since the feature’s June debut, with about 1 million being added to that total each week. Facebook users are searching across more than 2.5 trillion posts and conducting more than 2 billion searches each day. Facebook Lite, Facebook’s lightweight Android application for emerging markets, was used by more…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 20 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … allows you to dynamically manage creative, audiences, ads, and budgets —unlocking higher ROI across your entire inventory. For example, dynamic ads act as a personalized, digital catalog by automatically serving mobile-friendly ads to users based on products they have browsed on your website. Tools like the creative tester automatically evaluate…

    Nanigans- 13 readers -
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