Dynamic Ads

  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … applications. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive…

    David Cohen/ Inside Facebookin Social Facebook- 27 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … and purchasing. Measure impact accurately: Clicks are a strong signal for attribution, but they don’t tell the whole story. After analyzing 30 mobile app install lift studies, we determined that impressions drive installs when there is no preceding click. These studies indicated that advertisers who used only last-click measurement were unable to assign…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 17 readers -
  • Add Products to Facebook Dynamic Ads via URL

    … Featured Jobs Social Media Manager Cahn Communications Hoboken, New Jersey Sports Social Media Strategist Mars Reel Media Corp Los Angeles County, California Editor in Chief Voice Media Group Phoenix, Arizona Digital Media Planner/Buyer Serino/Coyne, LLC New York City, New York Digital Media/Marketing Strategist National Automotive Magazine…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]…

    Nanigansin Social Retargeting- 8 readers -
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