Dynamic Ads

  • Are Programmatic Advertising Buys Killing Your Reputation?

    … and advertisements carefully. One area that we wanted to improve monetization was in our email newsletter. We now offer both ads and sponsored whitepapers to the mix. I’m extremely happy with the whitepapers – which are selected by an engine that we built to ensure they’re relevant to the content we’re producing. The email newsletter ads, however…

    Douglas Karr/ Marketing Technology Blogin Display- 13 readers -
  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    … mobile holiday shopping season. 1. Video As audiences increasingly rely on mobile devices, some ad units are better suited for reaching them on the smaller screens of smartphones and tablets. Video ads in particular are ideal for catching the eyes of mobile users. In fact, a study from Facebook found that 30% of mobile shoppers say video…

    Nanigansin Retargeting- 15 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … importantly, make sure your ads have a call-to-action (CTA) button which will allow users to take immediate action if they see an item they want to purchase. If those users fail to buy an item on your site, retargeting them with dynamic ads allows you remind them of specific products that they showed interest in so they can return to your site…

    Nanigansin Social- 15 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … Facebook’s user interface. Audience Options 5. Custom Audiences A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
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