Dynamic Ads

    • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

      The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile-first shoppers from 2015 to 2016 hol ...

      Nanigansin Retargeting- 14 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … is the time to increase your mobile presence, especially if your competitors have lagged in optimizing their mobile campaigns. Try using mobile-friendly ad types like video or carousel ads. Or, if you haven’t already explored the potential of Instagram advertising, learn how you can easily repurpose your Facebook campaigns to this mobile-first platform…

    Nanigansin Social- 14 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … for kids in the past. 6. Lookalike Audiences If you already keep a list of your most valuable customers, you can find more Facebook users like them with Lookalike Audiences. This targeting method provides a powerful way to reach customers who are more likely to convert based on their interests in similar products or services. If you want to expand your…

    Nanigansin Social- 21 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … applications. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive…

    David Cohen/ Inside Facebookin Social Facebook- 37 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
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