Dynamic Keyword Insertion

  • Myth Busters: Dynamic Keyword Insertion (DKI) is Bad

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … “It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). There…

    Karen Amundson/ BoostBlogin Paid Search SEO- 6 readers -
  • Win of the Week – Best Dressed Ad Text

    … New York Fashion Week is undoubtedly the most important time in the Fashion World. Throngs of celebrities, fashion bloggers and style gurus watch the runway in anticipation for the must-have items to add to their wardrobes. Whatever the hot tickets of this season may be, from crop tops to tartan skirts, online shoppers will want to get…

    Chatch Sirisuth/ BoostBlogin Paid Search- 7 readers -