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… Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Here’s An AdWords Script To Mine Your Search Query Reports: No fluff here. Check out this post to get access to the script that can make your search query analysis much easier and help you craft your positive and negative keyword lists.
… have been numerous independent studies showing that DKI lifts performance. Though many of these studies have methodology flaws (lack of statistical significance, comparisons over different date ranges, etc.), there are enough studies showing lift from DKI. Case closed, right? Not so fast. If we may make such a stuffy and high brow Aristotle…
… perusing the racks. Offering an experience rather than a transaction is the key here. Speaking of keys- the winning ad even includes the use of Dynamic Keyword Insertion (DKI), which is typically an AdWords best practice. Boost’s ad still overcame their ad without using DKI. Beat that! About Boost Media Boost Media increases advertiser…