Dynamic Keyword Insertion

  • Myth Busters: Dynamic Keyword Insertion (DKI) is Bad

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … reference, please “entertain the thought” that there may be more to the DKI story than meets the eye. Boost Media Study on DKI Boost Media’s expert team of data scientists analyzed the DKI performance of 15 premium retail AdWords accounts comparing ads containing DKI verses ads not containing DKI within the same ad groups over the same date range when…

    Karen Amundson/ BoostBlogin Paid Search SEO- 5 readers -
  • Win of the Week – Best Dressed Ad Text

    … perusing the racks. Offering an experience rather than a transaction is the key here. Speaking of keys- the winning ad even includes the use of Dynamic Keyword Insertion (DKI), which is typically an AdWords best practice. Boost’s ad still overcame their ad without using DKI. Beat that! About Boost Media Boost Media increases advertiser…

    Chatch Sirisuth/ BoostBlogin Paid Search- 7 readers -
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