Dynamic Keyword Insertion

  • Myth Busters: Dynamic Keyword Insertion (DKI) is Bad

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…

    Karen Amundson/ BoostBlogin Paid Search- 14 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … “It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). There…

    Karen Amundson/ BoostBlogin Paid Search SEO- 12 readers -
  • Win of the Week – Best Dressed Ad Text

    … perusing the racks. Offering an experience rather than a transaction is the key here. Speaking of keys- the winning ad even includes the use of Dynamic Keyword Insertion (DKI), which is typically an AdWords best practice. Boost’s ad still overcame their ad without using DKI. Beat that! About Boost Media Boost Media increases advertiser…

    Chatch Sirisuth/ BoostBlogin Paid Search- 15 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web