Dynamic Remarketing

  • Tailor your ads with dynamic remarketing - Google Best Practices

    … If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic…

    Rob Newton/ Inside AdWords- 10 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … importantly, the PPC community continued to come up with new and innovative ideas to improve client performance. As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year. Those three suggestions included: Make PLAs the priority Start strong with remarketing…

    Matt Umbro/ PPC Heroin Social Paid Search- 4 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4

    Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place.

    Jamie Newton/ PPC Heroin Retargeting- 6 readers -
  • Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]

    You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google's Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search journey easier and .

    Jamie Newton/ PPC Heroin Paid Search- 11 readers -
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