Dynamic Remarketing

  • Tailor your ads with dynamic remarketing - Google Best Practices

    … Remarketing, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as: Setting up high-quality business data feeds Providing complete product…

    Rob Newton/ Inside AdWords- 14 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface.

    Matt Umbro/ PPC Hero- 5 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … including keyword expansion techniques, Shopping Campaigns, Remarketing, Social, Mobile, Display and More. In this Whitepaper we’ll discuss: Keyword expansion and the variety of tools available for research How to target users that have a higher chance of converting at a lower cost Other markets besides Google AdWords for growth in your campaigns…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4

    Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place.

    Jamie Newton/ PPC Heroin Retargeting- 7 readers -
  • AdWords Dynamic Remarketing – Oh The Possibilities

    … It's no secret that I'm a huge fan of AdWords Dynamic Remarketing as I've seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google's Display Network is powerful. In trying to capitalize even further, I've put together a list of Dynamic Remarketing audience…

    Matt Umbro/ PPC Heroin Paid Search- 10 readers -
  • Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]

    You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google's Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search journey easier and .

    Jamie Newton/ PPC Heroin Paid Search- 13 readers -
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