Dynamic Remarketing

  • Dynamic Search Ads for Beginners

    … of what they are, how to set them up and how they can be used alongside remarketing. What Are Dynamic Search Ads (DSAs)? Dynamic search ads are search ads that show based on the content of your site. Google essentially crawls your site and then matches to search terms that are closely related to the content on your site. From that point…

    PPC Hero- 20 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    … Remarketing, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as: Setting up high-quality business data feeds Providing complete product…

    Rob Newton/ Inside AdWords- 18 readers -
  • Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC

    …, customers may need a while to think about the decision. Ecommerce With ecommerce accounts, you might think that once someone has purchased something, that’s it, you’re done with them. Wrong! Let’s look at an example from Google Analytics: Returning visitors have a higher conversion rate, lower bounce rates, and more pages per session. While…

    Rachael Law/ PPC Heroin Paid Search- 7 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … search community is more receptive to social PPC campaigns than ever before. Whereas the traditional thought used to be that spending money on Facebook, Twitter, and LinkedIn didn’t equate to revenue, advertisers now understand the importance of the branding aspect. Also, attribution modeling is taken more seriously. In other words, it’s OK if social…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … goal of Google is really to run your PPC account for you, so this is one tool that lets them get closer to this goal. Audience Targeting One really amazing trend we’re seeing is the use of user behaviors and personas for targeting. For instance, in-market segments on the GDN. Google knows when you’re about to buy a house based on your browsing…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … including keyword expansion techniques, Shopping Campaigns, Remarketing, Social, Mobile, Display and More. In this Whitepaper we’ll discuss: Keyword expansion and the variety of tools available for research How to target users that have a higher chance of converting at a lower cost Other markets besides Google AdWords for growth in your campaigns…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4

    Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place.

    Jamie Newton/ PPC Heroin Retargeting- 9 readers -
  • AdWords Dynamic Remarketing – Oh The Possibilities

    … It's no secret that I'm a huge fan of AdWords Dynamic Remarketing as I've seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google's Display Network is powerful. In trying to capitalize even further, I've put together a list of Dynamic Remarketing audience…

    Matt Umbro/ PPC Heroin Paid Search- 10 readers -
  • Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]

    You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google's Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search journey easier and .

    Jamie Newton/ PPC Heroin Paid Search- 13 readers -
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