Dynamic Remarketing

  • Dynamic Search Ads for Beginners

    … of what they are, how to set them up and how they can be used alongside remarketing. What Are Dynamic Search Ads (DSAs)? Dynamic search ads are search ads that show based on the content of your site. Google essentially crawls your site and then matches to search terms that are closely related to the content on your site. From that point…

    PPC Hero- 18 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    … Remarketing, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as: Setting up high-quality business data feeds Providing complete product…

    Rob Newton/ Inside AdWords- 17 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … of the PLA market. I’m especially interested in Amazon Product Ads due to the potential exposure. Start Strong with Remarketing Just like PLAs, remarketing continues to be a core generator of revenue while winning back abandoned site visitors. Dynamic remarketing has especially changed the game as advertisers have the ability to target users…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Ads and Dynamic Remarketing. While dynamic campaigns can take a lot of optimizing before it’s as profitable as your best search keywords, it can be a super valuable tool in filling gaps in your keyword and remarketing lists. I have a client based in the financial industry, and there are simply too many relevant terms for me to know to target all…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … including keyword expansion techniques, Shopping Campaigns, Remarketing, Social, Mobile, Display and More. In this Whitepaper we’ll discuss: Keyword expansion and the variety of tools available for research How to target users that have a higher chance of converting at a lower cost Other markets besides Google AdWords for growth in your campaigns…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4

    Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place.

    Jamie Newton/ PPC Hero- 8 readers -
  • Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]

    You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google's Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search journey easier and .

    Jamie Newton/ PPC Heroin Paid Search- 13 readers -
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