Dynamic Search Ads

  • Google Shares (A Little More Of) The Reins On DSAs

    … April 6, 2017 There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning…

    PPC Heroin Paid Search Google- 20 readers -
  • Google AdWords Upgrades Dynamic Search Ads

    … Google AdWords has recently made a number of improvements to Dynamic Search Ads which they claim to make the service better and more effective than ever. Here’s what you need to know: More Control Page Feeds essentially allows advertisers to dictate precise URLs for use with Dynamic Search Ads. What this does is that it helps Dynamic Search Ad…

    SEO Hacker Blogin Paid Search Google- 20 readers -
  • Dynamic Search Ads for Beginners

    … March 3, 2017 Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary…

    PPC Hero- 23 readers -
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 19 readers -
  • Dynamic Search Ads for Hotels; Are They for You?

    … For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your…

    E-Marketing Associatesin Affiliate Paid Search SEO Google- 14 readers -