Dynamic Search Ads

  • 3 ways to scale your SEM efforts when you are hitting a wall

    …? Below are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner. Use Dynamic Search Ads for query mining This is an obvious one, but many folks forget or tend to not use DSAs as they fear them going rogue and eating up spend without performing. First off, what are DSAs? DSAs are a campaign type…

    Search Engine Watchin Affiliate Paid Search- 13 readers -
  • Google Shares (A Little More Of) The Reins On DSAs

    … April 6, 2017 There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning…

    PPC Heroin Paid Search Google- 20 readers -
  • Google AdWords Upgrades Dynamic Search Ads

    … Google AdWords has recently made a number of improvements to Dynamic Search Ads which they claim to make the service better and more effective than ever. Here’s what you need to know: More Control Page Feeds essentially allows advertisers to dictate precise URLs for use with Dynamic Search Ads. What this does is that it helps Dynamic Search Ad…

    SEO Hacker Blogin Paid Search Google- 20 readers -
  • Dynamic Search Ads for Beginners

    … March 3, 2017 Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary…

    PPC Hero- 22 readers -
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 19 readers -
  • Dynamic Search Ads for Hotels; Are They for You?

    … For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your…

    E-Marketing Associatesin Affiliate Paid Search SEO Google- 14 readers -
  • Dynamic Search Ads: What they are & how to use them

    … AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But let’s start from the beginning. What is a DSA campaign? When…

    Attacat of Edinburghin Paid Search How To's- 16 readers -
  • Best Practices: Improve the performance of your DSA campaigns

    … Dynamic Search Ads are driving great results for businesses, and, as we announced last month, DSA is now more powerful than ever. As you reach all sorts of interested users via Dynamic Search Ads, we’ve created a Best Practices checklist to help you get the most out of DSA. Beyond Keywords, a checklist for optimizing Dynamic Search Ads…

    Rob Newton/ Inside AdWords- 7 readers -
  • Introducing more powerful Dynamic Search Ads, built for your business

    … and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA). Today, we’re excited to announce that DSA has been enhanced and retooled from the ground up, and is now available to all advertisers globally. What’s Dynamic Search Ads? DSA helps you reach…

    Rob Newton/ Inside AdWords- 37 readers -
  • Are Dynamic Search Ads Right For You?

    … frustrated because she feels like she followed best practices and did things the “right way.” Enter Dynamic Search Ads Dynamic Search Ads offer an alternative that saves time while giving up a minimum of control (PPC professionals are notorious control freaks, so if you feel the hair on the back of your neck standing up while reading this please step away…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 21 readers -
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