Electronic commerce, commonly known as E-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Posts about E-Commerce
  • Retailers: Here are the building blocks for winning the digital shelf

    … count on key channels like Amazon. This is an important but non-trivial task, as item setup and retailer requirements are both exhaustive and constantly changing. As this essential process moves forward, marketers need to be monitoring three important, but baseline data sources: POS (point of sale) data Out-of-stock data Pricing information…

    Andrew Waber/ Marketing Land- 14 readers -
  • Video: Amazon Spark is already overrun with #sponsored posts

    … Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During a recent scroll through Spark’s feed, 20 posts out of 55 were labeled #sponsored (by Amazon, no less). That Amazon would use Spark as a thinly veiled marketing channel to boost its own sales should surprise…

    Marketing Landin Social- 13 readers -
  • Five things retailers must do this summer to prepare for holiday shopping

    …. What is sometimes overlooked with this pure focus on UX is the ability to handle large volumes of traffic. E-commerce web traffic will increase during the holidays, and retailers need to verify that their backend technology can withstand the increase in traffic. As mobile adoption continues to grow, retailers will need to adopt a multi-channel…

    Marketing Land- 11 readers -
  • Amazon advertising: Beyond Prime Day

    … book, “Co-opetition.”) Stressing the ecosystem Amazon isn’t the first “partner” that businesses are struggling to define as a friend, foe, frenemy or co-opetititor. Similar scenarios repeat throughout recent marketing and business history. Partnerships between brands and their marketing, advertising and distribution channels become strained when…

    Marketing Land- 24 readers -
  • Why data is at the center of leadership shakeups in retail

    … News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising Officer. While Best Buy’s move to streamline the department may have in part been motivated…

    Marketing Land- 13 readers -
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