Electronic commerce, commonly known as E-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Posts about E-Commerce
    • How AI is disrupting major industries

      Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental truth is that we a ...

      Marketing Landin How To's- 23 readers -
    • How to solve the mystery of what your customers really want

      How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s a shockingly small number.

      Marketing Landin How To's- 12 readers -
  • [Case Study] Ecwid sees 21% lift in paid plan upgrades in one month

    …Reading Time: 2 minutes What would you do with 21% more sales this month? I bet you’d walk into your next meeting with your boss with an extra spring in your step, right? Well, when you implement a strategic marketing optimization program, results like this are not only possible, they are probable. In this new case study, you’ll discover how e…

    WiderFunnel- 10 readers -
  • Brands are facing a whole new world of retail realities

    … successfully opened the direct-to-consumer channel have reaped benefits in sales and brand loyalty. Companies as diverse as Nike and Nestlé have called out these strategies in their investor calls. Nestlé CFO Francois-Xavier Roger touted the company’s success in direct-to-consumer by referencing an increase in e-commerce sales from 2.9 percent…

    James Green/ Marketing Land- 16 readers -
  • Fathers Day Ecommerce Statistics

    … driving more traction around the holiday. They found: Globally, specialty retailers and apparel saw higher conversation rates than sporting goods and consumer electronics respectively. Specialty retailers saw a 71.3% increase in click-through conversions (CTC) and a 254.9% higher conversion rate than the sporting goods industry. Apparel saw a 342…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The perfect structure for managing profitable shopping ads

    … When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping campaign…

    Marketing Landin SEO Google- 15 readers -
  • Marketing Tips for E-Commerce Websites

    … E-Commerce has experienced an explosion of traffic in recent years partly due to the fact that people are now more comfortable buying online than ever. With retailers recognizing this demand, this means that the landscape is more competitive, making it more critical for e-commerce websites to consider the best practices for marketing…

    The Blog Heraldin EMail Content- 15 readers -
  • 3 reasons why customer identity should top retailers’ 2017 holiday wish lists

    … For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important holiday shopping season. A recent study of global shoppers found that when it comes to brand experience indicators, retailers scored a meager 33 points out of 100, lacking in three key aspects of consumer…

    Marketing Land- 14 readers -
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