Electronic commerce, commonly known as E-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Posts about E-Commerce
  • Shopify meets call tracking

    …As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in... Please visit Marketing Land for the full article. …

    Marketing Land- 12 readers -
  • Will E-Commerce Benefit from Machine Learning or Face a New Threat?

    … The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age…

    KISSmetrics Marketing Blog- 12 readers -
  • How Voice Apps will Change E-Commerce Forever

    … Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce…

    Sherice Jacob/ KISSmetrics Marketing Blog- 12 readers -
  • Deck the halls with boughs of data

    …How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Please visit Marketing Land for the full article. …

    Marketing Land- 6 readers -
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