E-Commerce Analytics

  • E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports

    If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that. Google Analytics has some pretty amazing features which can easily keep track of your KPI’s such as Return on Ad Sp ...

    Sergio Aicardi/ Search Engine Journal- 39 readers -