E-Commerce Strategy

  • Why Keeping a Customer is More Important Than Attracting

    … is also a cheaper one. Effectively allocating marketing budget is not a very easy task. How should one invest money in order to get the maximum returns? How, then, can he prove that money spent is not wasted? (Here meaning primarily not just the statements but rather building a budget strategy.) Modern marketers are very concerned about…

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  • How eBay is Leading The e-Commerce Marketing Revolution

    … are new products. It’s clear that eBay has capitalized big time on its e-commerce strategy. And how it did so is pretty fascinating. More stats, first: Each day, eBay generates 50 terabytes of new behavioral/transactional data Every five minutes, a car or truck is bought via the mobile app in the U.S. Every 12 seconds, a women’s handbag is bought…

    Relevancein EMail How To's- 16 readers -
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