E-Commerce Strategy

  • Why Keeping a Customer is More Important Than Attracting

    … For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a massive presence in banner networks and contextual advertising. We hope that you choose another option, which…

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  • How eBay is Leading The e-Commerce Marketing Revolution

    … are new products. It’s clear that eBay has capitalized big time on its e-commerce strategy. And how it did so is pretty fascinating. More stats, first: Each day, eBay generates 50 terabytes of new behavioral/transactional data Every five minutes, a car or truck is bought via the mobile app in the U.S. Every 12 seconds, a women’s handbag is bought…

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