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By David Cohen on Jan. 13, 2017 - 11:55 AM E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month. E! News told Sahil Patel of Digiday that viewership for The Rundown on Snapchat has soared 82 percent since its debut, with 75 percent of viewers returning on a weekly basis.
…. The initiative will start Monday, Aug. 22, with The Voice on Snapchat, a five-part short-form series that will feature The Voice judges Miley Cyrus, Alicia Keys, Adam Levine and Blake Shelton reviewing user-submitted video clips and choosing one that will give its creator the opportunity to appear on the reality competition show’s next season, which starts…
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