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In February, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 707 million actions from Instagram, 702 million from Facebook, 61 million from Twitter, and 14 million from YouTube (excluding views). The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in February.
… the number two spot in the ranking, driven by growth rates of 102 percent on Facebook, 51 percent on Instagram, and 6 percent on Twitter. Tasty also claimed the top spot on Facebook for the first time. Bleacher Report continued its reign as the top media publisher on Twitter and National Geographic was the top media publisher on Instagram. Key…
…. National Geographic scored the number one spot on Instagram. Key Engagement Drivers in December Though Playboy posted 2 percent less on Facebook in December compared to November, the media publisher increased Facebook video posts by 25 percent which drove a 75 percent increase in social video actions. Playboy’s top Facebook post was a video…
…, impressions for the media publishing industry grew by 4 percent. Of the Top Ten, E! Online saw the highest growth in engagement at 51 percent, jumping to number three in October from number seven in September 2015, driven by a 73 percent increase in likes and comments on Instagram. Bleacher Report saw the second highest growth at 43 percent and claimed…