E-Tailer

  • 4 Tips for Changing PPC Accounts

    …. Refer to your goal sheet to find out which losers are holding you back, and then remove them with a heavy hand. If you want a more advanced filtering approach, Quora offers some great techniques. However, don’t forget about search funnels. Under the Tools tab, click on Conversion to see the overall search funnels reporting options. Remember…

    ppc.orgin Google- 5 readers -
  • Customer Choice and Conversion: Less Is More

    … lead to distraction and inaction. NameOn, a Scandinavian e-tailer, found that the dropout rate between their cart and checkout pages was 31.7%. It was the first step in their checkout funnel and they were already losing a full third of their customers. They had a good look at the Cart page to determine what the issue was. Their initial design had 9…

    The Daily Egg- 17 readers -
  • Amazon Displaying Segmented User Ratings

    Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was spotted on a single ...

    Pamela Parker/ Marketing Land- 12 readers -
  • Win of the Week – Best Dressed Ad Text

    … their mouses on the edgiest items- and fashion marketers will want to step up their creative game. Take a look at these two ads from the same fashion e-tailer: Can you guess which ad is the winner? Ding, ding ding! It’s number two. Written by Boost CTR writer “giavi,” it increased CTR by 204%. Where the original ad had a 1.7% CTR, the new ad has a 3.25…

    Chatch Sirisuth/ BoostBlogin Paid Search- 10 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -