• 4 Tips for Changing PPC Accounts

    … if the account is a defense attorney website, an all-natural bakery in Brooklyn, or a mega e-tailer. All (good) account managers will have grand ideas, but only one or two can be implemented at a time. When transitions aren’t handled well, they can cause more harm than good. Here’s how to do them right: 1. Make expectations challenging yet reasonable…

    ppc.orgin Google- 6 readers -
  • Customer Choice and Conversion: Less Is More

    … There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. Visiting the place is an event. You walk in there…

    The Daily Egg- 24 readers -
  • Amazon Displaying Segmented User Ratings

    … to users who prove they are attending classes at a college or university. One could imagine the e-tailer aggregating and displaying ratings for Amazon Student members, as well as creating other groups tailored to particular customer segments. The display is a part of Amazon’s effort to utilize social signals within its interface to help customers…

    Pamela Parker/ Marketing Landin Facebook- 17 readers -
  • Win of the Week – Best Dressed Ad Text

    … their mouses on the edgiest items- and fashion marketers will want to step up their creative game. Take a look at these two ads from the same fashion e-tailer: Can you guess which ad is the winner? Ding, ding ding! It’s number two. Written by Boost CTR writer “giavi,” it increased CTR by 204%. Where the original ad had a 1.7% CTR, the new ad has a 3.25…

    Chatch Sirisuth/ BoostBlogin Paid Search- 14 readers -
  • Designing Your Best PPC Account’s Structure

    There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should be as simple as possible.

    ppc.org- 2 readers -
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