• 4 Tips for Changing PPC Accounts

    … if the account is a defense attorney website, an all-natural bakery in Brooklyn, or a mega e-tailer. All (good) account managers will have grand ideas, but only one or two can be implemented at a time. When transitions aren’t handled well, they can cause more harm than good. Here’s how to do them right: 1. Make expectations challenging yet reasonable…

    ppc.orgin Google- 7 readers -
  • Customer Choice and Conversion: Less Is More

    … lead to distraction and inaction. NameOn, a Scandinavian e-tailer, found that the dropout rate between their cart and checkout pages was 31.7%. It was the first step in their checkout funnel and they were already losing a full third of their customers. They had a good look at the Cart page to determine what the issue was. Their initial design had 9…

    The Daily Egg- 26 readers -
  • Amazon Displaying Segmented User Ratings

    … to users who prove they are attending classes at a college or university. One could imagine the e-tailer aggregating and displaying ratings for Amazon Student members, as well as creating other groups tailored to particular customer segments. The display is a part of Amazon’s effort to utilize social signals within its interface to help customers…

    Pamela Parker/ Marketing Landin Facebook- 18 readers -
  • Win of the Week – Best Dressed Ad Text

    … perusing the racks. Offering an experience rather than a transaction is the key here. Speaking of keys- the winning ad even includes the use of Dynamic Keyword Insertion (DKI), which is typically an AdWords best practice. Boost’s ad still overcame their ad without using DKI. Beat that! About Boost Media Boost Media increases advertiser…

    Chatch Sirisuth/ BoostBlogin Paid Search- 15 readers -
  • Designing Your Best PPC Account’s Structure

    There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should be as simple as possible.

    ppc.org- 2 readers -
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