• 4 Tips for Changing PPC Accounts

    … if the account is a defense attorney website, an all-natural bakery in Brooklyn, or a mega e-tailer. All (good) account managers will have grand ideas, but only one or two can be implemented at a time. When transitions aren’t handled well, they can cause more harm than good. Here’s how to do them right: 1. Make expectations challenging yet reasonable…

    ppc.orgin Google- 6 readers -
  • Customer Choice and Conversion: Less Is More

    … lead to distraction and inaction. NameOn, a Scandinavian e-tailer, found that the dropout rate between their cart and checkout pages was 31.7%. It was the first step in their checkout funnel and they were already losing a full third of their customers. They had a good look at the Cart page to determine what the issue was. Their initial design had 9…

    The Daily Egg- 20 readers -
  • Amazon Displaying Segmented User Ratings

    … to users who prove they are attending classes at a college or university. One could imagine the e-tailer aggregating and displaying ratings for Amazon Student members, as well as creating other groups tailored to particular customer segments. The display is a part of Amazon’s effort to utilize social signals within its interface to help customers…

    Pamela Parker/ Marketing Landin Facebook- 17 readers -
  • Win of the Week – Best Dressed Ad Text

    … their mouses on the edgiest items- and fashion marketers will want to step up their creative game. Take a look at these two ads from the same fashion e-tailer: Can you guess which ad is the winner? Ding, ding ding! It’s number two. Written by Boost CTR writer “giavi,” it increased CTR by 204%. Where the original ad had a 1.7% CTR, the new ad has a 3.25…

    Chatch Sirisuth/ BoostBlogin Paid Search- 12 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -
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