Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 16 readers -
  • Five most important search marketing news stories of the week

    … devices, bringing a new level of ad targeting to the space. (What did you think I was referring to?) Also in search news, Google Home Services ads appear in mobile search before disappearing again; a look at how Google Symptom Search will affect the healthcare industry; and Match.com is the top-ranked dating site for paid search advertising…

    Search Engine Watchin Social Paid Search- 20 readers -
  • How to create an effective digital marketing strategy

    … of the above questions, you can still adjust your digital marketing strategy during its execution, provided that all the team is flexible to proceed to the necessary changes. 5. Measure The measurement of your digital marketing efforts can occur in every stage, from the planning and the definition of the KPIs, to the execution and the analysis…

    Search Engine Watchin How To's- 37 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 28 readers -
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