Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
    • How to Use Social Networks in Inbound Marketing Strategy

      Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility. Along with them, communication ceases to be one-sided and becomes a two-way street, putting upside down everything that has been done for years.

      Relevancein Social How To's- 29 readers -
    • How to Grab Loyalty for Your Brand

      Young and unafraid, brand marketers first started building loyalty programs for customers in the 80s, when it was something new and undiscovered. The airline points collection was the first ever loyalty increasing program to appear that saw tremendous success. Bonus programs were thriving ever since until one day the whole system was hacked by the man who bought 12,000 pudding ...

      Relevancein SEO How To's- 14 readers -
  • Making PR More Measurable

    … marketing platforms, the Internet has made measurement not only feasible but an essential part of PR’s relevancy. Here are four ways to make PR activities more measurable: Promote Earned Media Through Social Media: Regardless of whether you are marketing in a B2B or B2C environment, social media is vital. For B2B companies, the benefit is a bit less…

    Relevancein Social- 4 readers -
  • PR is Dead : Long Live PR…As Thought Leadership

    … Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different…

    Relevancein Social EMail- 19 readers -
  • Online Presence of Your Restaurant – Are You Doing it Right?

    … Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive…

    Relevancein Social EMail- 23 readers -
  • Do Customers Understand Your Brand? 7 Ways to Make Sure of that

    … Earned Media, Search Engine Marketing What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal in nature. Accordingly, these qualities may elude your target…

    Larry Alton/ Relevance- 19 readers -
  • Everything You Need to Know About Creating Digital Signage for Business

    …, media streaming, and general information. You can find digital signs in public spaces, retail stores, transportation systems, stadiums, museums, restaurants, and corporate premises for the purpose of wayfinding, general info, marketing, exhibitions, and advertising. Primarily, digital signage is any size of a screen displaying any type of content…

    Relevance- 23 readers -
  • Did Google Just Update Their Algorithm? Sources say yes.

    … Earned Media, SEO If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates…

    Relevancein SEO Google- 20 readers -
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