Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
    • How to create an effective digital marketing strategy

      A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy.

      Search Engine Watchin How To's- 15 readers -
    • Five most important search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook is to begin delivering its Audience Network to television devices, bringing a new level o ...

      Search Engine Watchin Social Paid Search- 10 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 10 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 11 readers -
  • 4 Ways to Make the Most of Your Influencer Relationships

    … percent of individuals highly valuing influencer recommendations. Influencer marketing isn’t a new phenomenon; brands have long used celebrity endorsements and sponsored partnerships to attract customers. However, today’s influencers are more organic, building followings based on the content they produce — whether that be blog posts, video tutorials…

    Relevance- 9 readers -
  • Is Donald Trump’s earned media hurting his brand?

    … $2 billion – yes billion with a b – in earned media. But according to data gathered by local search and discovery app Foursquare, the attention Trump has garnered isn’t driving increased foot traffic to properties he owns or that bear his name. In fact, it might even be driving people away. There’s no such thing as bad PR, or is there? Foursquare…

    Search Engine Watch- 12 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 10 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … posted by the company. Further, a study by Avanade titled “Global Survey: B2B is the New B2C” revealed that 61 percent of enterprise buyers considered third-party review sites, social media, and word of mouth to be more important for gleaning information about a company than information shared by the company itself. The Software Advice study…

    Relevancein How To's- 11 readers -
  • AHA Likes Facebook Ads for List Marketing

    … AHA, the luxury boutique marketplace, recently cut the ribbon on its first physical showroom in the trés chic DUMBO section of Brooklyn. If you visit the under-the-bridge, oh-so-cool store, you can find a curated selection of its online curated selection. If you’re looking for that perfect silver-hammered flask, pair of rounded retro…

    AllTwitterin Facebook- 13 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 10 readers -
  • What’s Missing From Your Earned Media Strategy

    … on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…

    Relevance- 8 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 7 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    …. Bottom line, the best relationships take time. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Be sure to subscribe to this entire brand new series, on iTunes, Stitcher or SoundCloud! In this 30 minute podcast you will learn: 8…

    Pam Marketing Nutin Social Content- 19 readers -
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