Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
    • The Secret Tactics of Writing Great Outreach Letters

      Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence.

      Relevance- 9 readers -
  • Five most important search marketing news stories of the week

    … devices, bringing a new level of ad targeting to the space. (What did you think I was referring to?) Also in search news, Google Home Services ads appear in mobile search before disappearing again; a look at how Google Symptom Search will affect the healthcare industry; and Match.com is the top-ranked dating site for paid search advertising…

    Search Engine Watchin Social Paid Search- 13 readers -
  • How to create an effective digital marketing strategy

    … A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47…

    Search Engine Watchin How To's- 22 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 17 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 13 readers -
  • 4 Ways to Make the Most of Your Influencer Relationships

    … Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49…

    Relevance- 12 readers -
  • Is Donald Trump’s earned media hurting his brand?

    … The 2016 US election features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton. What’s more: he’s…

    Search Engine Watch- 13 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 12 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 14 readers -
  • AHA Likes Facebook Ads for List Marketing

    … to build a high-quality list. We monitor the open and click-through rates carefully to ensure that we are always serving up relevant content to our readers. RK: What types of ad targeting do you find most effective for list marketing on Facebook? SD: Lookalike audiences work really well for us because we have built a very loyal customer base…

    AllTwitterin Facebook- 16 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    …, and although male-owned, our executive leadership believes in the advancement of women and is at the forefront of companies who are leading female-focused initiatives. Therefore, our alliance with Dress For Success, our 2016 cause marketing partners, is an organic relationship that is mutually beneficial. 4. Discuss your ideas: Once you’ve selected…

    Relevance- 12 readers -
  • What’s Missing From Your Earned Media Strategy

    … opportunities. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Turning Buzz into Business If your company’s current earned media goal is to partner with another big brand or get a shout-out from an influential personality, you could be overlooking a major component of your…

    Relevance- 9 readers -
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