Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
  • Did Google Just Update Their Algorithm? Sources say yes.

    … Earned Media, SEO If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates…

    Relevancein SEO Google- 18 readers -
  • Audiences Can’t Get Enough of Wonder Woman Video Content

    … Woman findings is that movie studios should consider looking to related brands and digital influencers to help reach more of their target audiences in the months and weeks leading up to a film’s release. Both official and UGC videos can work together to generate buzz, as is evidenced by the content we explored above. Clearly, these stats all speak for themselves; the world is ready for Wonder Woman. …

    ReelSEOin Content Facebook YouTube- 27 readers -
  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 17 readers -
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