Earned Media

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Posts about Earned Media
  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 11 readers -
  • Five most important search marketing news stories of the week

    … Trump is the first earned media president Finally, unless you’ve been completely cut off from the world around you or just woke up from inside a cave, you might have heard the news that Donald Trump has been elected 45th president of the United States. Al Roberts wrote an insightful piece on our sister site ClickZ about how Trump may well…

    Search Engine Watchin Social Paid Search- 16 readers -
  • How to create an effective digital marketing strategy

    …. Your owned channels are a vital part of your digital marketing strategy, as they are the starting point for your existing presence and what can be achieved while growing it. Earned Media Earned media refers to what you have gained from others about your business and it may include reviews, mentions, shares, PR coverage, guest posts and anything…

    Search Engine Watchin How To's- 30 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … to their audience that they’re providing an authentic opinion despite the post being sponsored. Source: Smart Savvy Living The results of the campaign were impressive with Dixie QuickTakes making $1million in media value and a combined reach of about 77 million. Between 2014 and 2016, the number of blog post reads jumped to 447,900 from 64,223…

    Relevancein How To's- 24 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 15 readers -
  • 4 Ways to Make the Most of Your Influencer Relationships

    … Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49…

    Relevance- 14 readers -
  • Is Donald Trump’s earned media hurting his brand?

    … $2 billion – yes billion with a b – in earned media. But according to data gathered by local search and discovery app Foursquare, the attention Trump has garnered isn’t driving increased foot traffic to properties he owns or that bear his name. In fact, it might even be driving people away. There’s no such thing as bad PR, or is there? Foursquare…

    Search Engine Watch- 18 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 16 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … posted by the company. Further, a study by Avanade titled “Global Survey: B2B is the New B2C” revealed that 61 percent of enterprise buyers considered third-party review sites, social media, and word of mouth to be more important for gleaning information about a company than information shared by the company itself. The Software Advice study…

    Relevancein How To's- 17 readers -
  • AHA Likes Facebook Ads for List Marketing

    … test click rates and engagement before we launch in a bigger way across the site. Content marketing has also provided more traction than regular ads. When you give people relevant content that’s useful and engaging to read, you end up building a more loyal audience with higher retention. RK: In terms of paid, earned and owned media, what…

    AllTwitterin Facebook- 19 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 17 readers -
Get the top posts daily into your mailbox!
More from around the web