• How to Prevent Fraud in Your Next Online Contest

    … these simple methods that welcome cheaters. Online contests work through embedded site widgets and social applications have extensive features that prevent fraud. Of course, they also help you optimize the contests, use them across digital mediums, and measure the response. This infographic from EasyPromos walks through three practices that lead…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • What are the Most Popular Prizes for Your Promotion Giveaways?

    … Promotions Prize Survey which sheds light on the role of prizes in converting visitors to participants in a promotion such as a sweepstakes, photo contest, quiz or trivia contest, as well as the types of prizes which are best at driving consumer participation and engagement. What these results prove is the importance of thinking ‘beyond the brand’ when…

    Douglas Karr/ Marketing Technology Blog- 12 readers -