• How To Unlock Your Product Stories To Increase Sales

    … product you may be able to get people to bid up the price. Kelt, a cognac, is such a product. Unlike other cognacs it’s put into oak barrels that are loaded onto ships where they travel around the world sloshing in the barrels. This makes a great story and gives the drink a unique taste. Each bottle of Kelt comes with the story on a tag around…

    Heidi Cohen/ Heidi Cohenin Content How To's- 18 readers -
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