• UK classifieds giant Gumtree crowdsources its redesign

    …, and even Gumtree’s own parent company ebay.com, stood to benefit from any missteps. So Gumtree decided to mitigate this risk by crowdsourcing the process. For a site that claims to reach a fifth of the U.K. Internet population each month. So the site opened up the feedback process to as wide a pool as possible, resulting in more than 4500 survey…

    Chris Smith/ Digiday- 7 readers -
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