• [eBook] Steal These 2017 Holiday Email Ideas

      July is the official holiday email kick-off and planning phase, with marketers heads-down on creating new ways to exceed their email goals. There’s a lot of work to be done, now that consumers and brands alike are preparing for the holidays earlier than ever. 40% of shoppers start making their lists before Halloween to ahead of the holiday rush.

      Movable Ink Blogin EMail- 13 readers -
  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 15 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    …, connect with customers, build loyalty, manage content and track results. Essentially, our business is to help local businesses grow through easy-to-use and affordable marketing technology. And that’s why we’re pleased to offer a free eBook to help SMBs enhance their digital presence based on seasonal trends. This guide was specifically designed…

    Street Fight- 17 readers -
  • [eBook] Best of the Blog Volume 1: The Fundamentals of Email

    … Whether you’re an email marketing pro or a beginner just starting out, it never hurts to brush up on your basic skills. That’s why we compiled our 10 best, 101-style blog posts for you to use as a reference when you’re creating your campaigns. You’ll learn how to: Write actionable email content Add visuals to your emails Incorporate…

    Movable Ink Blogin EMail- 15 readers -
  • [eBook] The Retail Marketer’s Email Playbook

    … Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust. Contextual marketing is the key to building that trust and delivering…

    Movable Ink Blogin EMail- 13 readers -
  • [eBook] Influencer Marketing: It’s Time to Get Real

    … and brands that rock influencer marketing to get together. In person. To hang out. They met over brunch to exchange ideas, offer their expert perspectives, and contribute to the conversation in a new eBook. The eBook is called Influencer Marketing in Real Life. It’s a serious of organic discussions of influencer marketing from both sides of the equation…

    TopRank®in Content- 23 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • [eBook] The Email Marketer’s Holiday 2016 Playbook

    … These days, personalized content isn’t enough. If you really want to stand out in the inbox and get real results with your email strategy, you need to get contextual. And the holiday season is the best time to do just that. In our newest eBook, The Email Marketer’s Holiday 2016 Playbook, we’ll show you how to combine contextual email tactics…

    Movable Ink Blogin EMail- 10 readers -
  • [eBook] Everything You Need to Know About Contextual Marketing

    … Contextual marketing isn’t a fleeting trend. It’s an essential strategy for anyone using email marketing. Companies using email see ROI up to 4,300% – and contextual marketing can increase that return by more than double. That’s why contextual marketing isn’t a nice-to-have, it’s a must-have for any serious marketer. Our latest eBook, Everything…

    Movable Ink Blog- 25 readers -
  • How to Hire Superstar Content Marketers

    … Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt…

    The Content Strategistin Content How To's- 25 readers -
  • [eBook] The Sports Marketer’s Email Playbook

    … Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in. With contextual email, you can deliver sports scores that refresh automatically every time a fan…

    Movable Ink Blogin EMail- 12 readers -
  • Utilizing Social Media to Promote Your eBook

    … is helping with promotions on the details of your initial strategy, and each time a change is set. Share Viral-Ready Images with Quotes From the Book One of the best ways to promote an eBook on social media is to use quote images. Take the best quotes from the book, set them to a nice background, one at a time, and share. Here’s an example…

    Relevancein Social- 18 readers -
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