Ebooks And Guides

  • The Content Marketer’s Guide to Lead Generation

    … to ROI. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 17 readers -
  • How Content Marketing Teams Are Evolving in 2016

    … Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around…

    The Content Strategistin Content How To's- 19 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 14 readers -
  • How to Build a Content Team

    … analysis, and social media tools. This includes a competitive analysis and distillation of market trends. This is an excerpt from “The CMO’s Guide to Hiring for Content.” To learn more about the best practices for staffing a content marketing team, download the full e-book by filling out the form below. The post How to Build a Content Team appeared first on The Content Strategist. …

    The Content Strategistin Content How To's- 12 readers -
  • How to Hire Superstar Content Marketers

    …, this guide will help you hire the right folks. You’ll learn about: The hiring trends top brand newsrooms are embracing How to align your hiring plan with a strong content strategy Best practices for scaling your team over time What to look for in each role—from strategists to editors to multimedia talent How to secure and allocate your content…

    The Content Strategistin Content How To's- 22 readers -
  • The Marketer’s Guide to Facebook

    … veins, and a stranglehold on social spend, its clear that Facebook is here to stay. Now, it’s up to marketers to learn exactly how the platform can make or break their content efforts. View your free copy of “The Marketer’s Guide to Facebook” by clicking the button below below. The post The Marketer’s Guide to Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social- 15 readers -
  • Contently Quarterly: The Winter 2016 Issue

    … The first issue of Contently Quarterly came out in 2012. It was 60-some-odd pages, printed in 14-point font, and illustrated with low-res photos from my uncle’s Instagram feed. At the time, Contently only had eight employees, and we put the whole thing together in two weeks. It wasn’t beautiful, but it was effective; it quickly helped us raise…

    Sam Slaughter/ The Content Strategist- 18 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … for them when it came to justifying how a well-funded, long-term plan for high-quality content affects the business’s bottom line. But in recent years, that’s gotten easier. Beginning with the first Panda update in 2011 and culminating with this year’s “Phantom 2″/”Quality” update, Google has handed marketers a clear mission: Produce smart, user-focused…

    The Content Strategistin SEO Content Google- 12 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 19 readers -
  • The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing

    … of publishing. We’re here to give you that secret weapon. In this playbook, we’ll cover exactly what metrics you need to use, then explain how to use those metrics so you’re continuously employing them to create better content and engage your audience in the most effective way possible. Download it below. The post The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing appeared first on The Content Strategist. …

    The Content Strategistin Content- 25 readers -
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