Ebooks And Guides

    • How Content Marketing Teams Are Evolving in 2016

      Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Cisco isn’t the only one to make this move.

      The Content Strategistin Content How To's- 16 readers -
    • The Marketing Executive’s Content Toolkit

      Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed.

      The Content Strategistin Content- 8 readers -
  • How to Build a Content Team

    … a marketer from his department and forcing him to write. There are plenty of budding and seasoned journalists willing to produce bylines for brands. The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. For athenahealth’s John Fox, hiring journalists for his…

    The Content Strategistin Content How To's- 10 readers -
  • How to Hire Superstar Content Marketers

    …, this guide will help you hire the right folks. You’ll learn about: The hiring trends top brand newsrooms are embracing How to align your hiring plan with a strong content strategy Best practices for scaling your team over time What to look for in each role—from strategists to editors to multimedia talent How to secure and allocate your content…

    The Content Strategistin Content How To's- 15 readers -
  • The Marketer’s Guide to Facebook

    … veins, and a stranglehold on social spend, its clear that Facebook is here to stay. Now, it’s up to marketers to learn exactly how the platform can make or break their content efforts. View your free copy of “The Marketer’s Guide to Facebook” by clicking the button below below. The post The Marketer’s Guide to Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social- 13 readers -
  • Contently Quarterly: The Winter 2016 Issue

    … The first issue of Contently Quarterly came out in 2012. It was 60-some-odd pages, printed in 14-point font, and illustrated with low-res photos from my uncle’s Instagram feed. At the time, Contently only had eight employees, and we put the whole thing together in two weeks. It wasn’t beautiful, but it was effective; it quickly helped us raise…

    Sam Slaughter/ The Content Strategist- 10 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … content, or be condemned to search engine purgatory. But even though the worlds of SEO and content marketing have converged, not everyone has bridged the steep learning gap. What exactly do content strategists need to know about SEO, and why? In this e-book, we team up with some top SEO minds to explore exactly that. Download your free copy of “The Ultimate Guide to SEO for Content Marketers” by filling out the form below. The post The Ultimate Guide to SEO for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin SEO Content Google- 10 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 14 readers -
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