Ebooks And Guides

  • The Content Marketer’s Guide to Lead Generation

    … to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … to ROI. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 25 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 20 readers -
  • How Content Marketing Teams Are Evolving in 2016

    … Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around…

    The Content Strategistin Content How To's- 26 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • How to Build a Content Team

    … analysis, and social media tools. This includes a competitive analysis and distillation of market trends. This is an excerpt from “The CMO’s Guide to Hiring for Content.” To learn more about the best practices for staffing a content marketing team, download the full e-book by filling out the form below. The post How to Build a Content Team appeared first on The Content Strategist. …

    The Content Strategistin Content How To's- 17 readers -
  • How to Hire Superstar Content Marketers

    … Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt…

    The Content Strategistin Content How To's- 25 readers -