Ebooks And Guides

  • The Content Marketer’s Guide to Lead Generation

    … to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … to ROI. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 25 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 20 readers -
  • How Content Marketing Teams Are Evolving in 2016

    … trying to explain the network,” Fox said. “What better way to explain athenahealth than to make the power of the network visible—to manifest stories through data and what we spring from it?” Freelance teams As content marketing grows in popularity, many brands are supplementing their in-house team with freelance creative talent. Coca-Cola’s online…

    The Content Strategistin Content How To's- 26 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • How to Build a Content Team

    … company isn’t ready yet for a full-time hire. At Better Weekdays, director of marketing Suzanne Lovaldi worked with a freelance managing editor to guide the strategic portion of the brand’s content program. With a budget from Better Weekdays, the editor managed freelance writers who would go on to create over 100 blog posts in less than a year…

    The Content Strategistin Content How To's- 17 readers -
  • How to Hire Superstar Content Marketers

    …, this guide will help you hire the right folks. You’ll learn about: The hiring trends top brand newsrooms are embracing How to align your hiring plan with a strong content strategy Best practices for scaling your team over time What to look for in each role—from strategists to editors to multimedia talent How to secure and allocate your content…

    The Content Strategistin Content How To's- 25 readers -