Ebooks And Guides

  • The Content Marketer’s Guide to Lead Generation

    … According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue…

    Jordan Teicher/ The Content Strategistin Content- 18 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 14 readers -
  • How Content Marketing Teams Are Evolving in 2016

    … trying to explain the network,” Fox said. “What better way to explain athenahealth than to make the power of the network visible—to manifest stories through data and what we spring from it?” Freelance teams As content marketing grows in popularity, many brands are supplementing their in-house team with freelance creative talent. Coca-Cola’s online…

    The Content Strategistin Content How To's- 18 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 11 readers -
  • How to Build a Content Team

    … company isn’t ready yet for a full-time hire. At Better Weekdays, director of marketing Suzanne Lovaldi worked with a freelance managing editor to guide the strategic portion of the brand’s content program. With a budget from Better Weekdays, the editor managed freelance writers who would go on to create over 100 blog posts in less than a year…

    The Content Strategistin Content How To's- 12 readers -
  • How to Hire Superstar Content Marketers

    … 2015 GDP. With content marketing on the rise, many organizations’ biggest challenge is finding the right talent to staff their team. Some, like Cisco, are hiring over 200 content marketers. Others, like Coca-Cola, take a more nimble approach, supplementing in-house staff with specialized freelancers. No matter your company’s size or strategy…

    The Content Strategistin Content How To's- 19 readers -
  • The Marketer’s Guide to Facebook

    … veins, and a stranglehold on social spend, its clear that Facebook is here to stay. Now, it’s up to marketers to learn exactly how the platform can make or break their content efforts. View your free copy of “The Marketer’s Guide to Facebook” by clicking the button below below. The post The Marketer’s Guide to Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social- 15 readers -
  • Contently Quarterly: The Winter 2016 Issue

    … The first issue of Contently Quarterly came out in 2012. It was 60-some-odd pages, printed in 14-point font, and illustrated with low-res photos from my uncle’s Instagram feed. At the time, Contently only had eight employees, and we put the whole thing together in two weeks. It wasn’t beautiful, but it was effective; it quickly helped us raise…

    Sam Slaughter/ The Content Strategist- 15 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … content, or be condemned to search engine purgatory. But even though the worlds of SEO and content marketing have converged, not everyone has bridged the steep learning gap. What exactly do content strategists need to know about SEO, and why? In this e-book, we team up with some top SEO minds to explore exactly that. Download your free copy of “The Ultimate Guide to SEO for Content Marketers” by filling out the form below. The post The Ultimate Guide to SEO for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin SEO Content Google- 12 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … world. You’ll read about how companies like Sun Life Financial, ANZ, and Northwestern Mutual changed their reputations with consumers by hiring in-house journalists to deliver value and give advice to the people who needed it. You’ll get the inside story on why American Express embedded a journalist within an unconventional kombucha startup…

    The Content Strategist- 18 readers -
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