Ebooks And Guides

  • The Content Marketer’s Guide to Lead Generation

    … According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue…

    Jordan Teicher/ The Content Strategistin Content- 22 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 20 readers -
  • How Content Marketing Teams Are Evolving in 2016

    … trying to explain the network,” Fox said. “What better way to explain athenahealth than to make the power of the network visible—to manifest stories through data and what we spring from it?” Freelance teams As content marketing grows in popularity, many brands are supplementing their in-house team with freelance creative talent. Coca-Cola’s online…

    The Content Strategistin Content How To's- 25 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • How to Build a Content Team

    … company isn’t ready yet for a full-time hire. At Better Weekdays, director of marketing Suzanne Lovaldi worked with a freelance managing editor to guide the strategic portion of the brand’s content program. With a budget from Better Weekdays, the editor managed freelance writers who would go on to create over 100 blog posts in less than a year…

    The Content Strategistin Content How To's- 15 readers -
  • How to Hire Superstar Content Marketers

    …, this guide will help you hire the right folks. You’ll learn about: The hiring trends top brand newsrooms are embracing How to align your hiring plan with a strong content strategy Best practices for scaling your team over time What to look for in each role—from strategists to editors to multimedia talent How to secure and allocate your content…

    The Content Strategistin Content How To's- 25 readers -
  • The Marketer’s Guide to Facebook

    … veins, and a stranglehold on social spend, its clear that Facebook is here to stay. Now, it’s up to marketers to learn exactly how the platform can make or break their content efforts. View your free copy of “The Marketer’s Guide to Facebook” by clicking the button below below. The post The Marketer’s Guide to Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social- 16 readers -
  • Contently Quarterly: The Winter 2016 Issue

    … The first issue of Contently Quarterly came out in 2012. It was 60-some-odd pages, printed in 14-point font, and illustrated with low-res photos from my uncle’s Instagram feed. At the time, Contently only had eight employees, and we put the whole thing together in two weeks. It wasn’t beautiful, but it was effective; it quickly helped us raise…

    Sam Slaughter/ The Content Strategist- 23 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … for them when it came to justifying how a well-funded, long-term plan for high-quality content affects the business’s bottom line. But in recent years, that’s gotten easier. Beginning with the first Panda update in 2011 and culminating with this year’s “Phantom 2″/”Quality” update, Google has handed marketers a clear mission: Produce smart, user-focused…

    The Content Strategistin SEO Content Google- 13 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 19 readers -
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