Ecomm Ppc

  • Use Remarketing For Search This Holiday Season

    … Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword…

    Kristina Mclane/ PPC Hero- 4 readers -
  • Move Past ROAS And Think ROI

    … This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation…

    Matt Umbro/ PPC Heroin Paid Search Google- 7 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … sure that you test different features and strategies for your account. Every account is unique, and will have its own reactions to different features and strategies. Of course common practices exist because they’re considered to work the best for most accounts, but you’ll never know until you test. Of course, also keep coming back to PPC Hero to find more advanced and detailed case studies and how-to guides! …

    Matt Umbro/ PPC Heroin Paid Search- 21 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … your own traffic, but also getting familiar with industry behavior and understanding your customer's buying cycle. If you've not yet anticipated your PPC Back to School timeline, these tools will assist you with the process. And if you have begun drawing in BTS shoppers, you'll be able to nail down some of the performance you can over the coming…

    Carrie Albright/ PPC Heroin Paid Search- 12 readers -
  • Write and Schedule Your Holiday Ads Now – Save Time Later

    … Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing…

    Matt Umbro/ PPC Hero- 6 readers -
  • 8 PPC Hacks You Should Be Using

    … campaign. There's even a find & replace feature for items like custom URLs. You could, say, change "Google" to "Bing". It's super easy, and very cool! I love the AdWords Editor. It already saves me a huge amount of time. However, I just recently discovered there are a ton of fancy shortcuts to make using it even faster. You'd better bookmark…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 21 readers -
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