Ecomm Ppc

  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … major competitors for overall impression share but this should ensure that Google continues to be the premier search engine, offering something their competitors can’t. Google’s investment in search, whether it be tweaks to pages or updated Shopping campaigns, encourages users to stick with the platform (the amount of traffic does not hurt…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
  • Use Remarketing For Search This Holiday Season

    … (which implies that they are actively seeking something relevant) makes this a very useful method of targeting. Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time to start! How It Works RLSA is simple to set up, especially if you have…

    Kristina Mclane/ PPC Hero- 4 readers -
  • Move Past ROAS And Think ROI

    … This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation…

    Matt Umbro/ PPC Heroin Paid Search Google- 8 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 30 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … This week we've been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year's BTS efforts live. Today we'll cover the first steps of not only knowing…

    Carrie Albright/ PPC Heroin Paid Search- 24 readers -
  • Write and Schedule Your Holiday Ads Now – Save Time Later

    … Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing…

    Matt Umbro/ PPC Hero- 9 readers -
  • 8 PPC Hacks You Should Be Using

    … Let's face it: we could all use a little help. Today, I'm showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks While the official limit on ad headline character length is 25 characters, these two dynamic products…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 22 readers -
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