Ecomm Ppc

  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … through great feed information and high-quality images. This both helps proactive advertisers garner additional sales but also encourages the behaviors Google is looking for on the ad network. Initial Impact on the Market More importantly, this change slows the encroaching forces of large ecommerce platforms such as Amazon. You might think, “is Google…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
  • Use Remarketing For Search This Holiday Season

    … Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword…

    Kristina Mclane/ PPC Hero- 4 readers -
  • Move Past ROAS And Think ROI

    This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.

    Matt Umbro/ PPC Hero- 7 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    …”. You would use the “+ Exclusions” button under the dynamic ad targets sections of the auto targets tab. Conclusion This guide gives you a great start in the world of PPC. It touches on everything you’ll need to start or get into soon after launching your PPC accounts. However, the unofficial motto of the PPC world is “always be testing.” Make…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … This week we've been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year's BTS efforts live. Today we'll cover the first steps of not only knowing…

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • Write and Schedule Your Holiday Ads Now – Save Time Later

    … Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing…

    Matt Umbro/ PPC Hero- 6 readers -
  • 8 PPC Hacks You Should Be Using

    … Let's face it: we could all use a little help. Today, I'm showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks While the official limit on ad headline character length is 25 characters, these two dynamic products…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 21 readers -