Ecomm Ppc

  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP ——–> Go to the retailer’s…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
  • Use Remarketing For Search This Holiday Season

    … Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword…

    Kristina Mclane/ PPC Hero- 4 readers -
  • Move Past ROAS And Think ROI

    … This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation…

    Matt Umbro/ PPC Heroin Paid Search Google- 7 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … can show an ad speaking to “blue running shoes.” The PPC listings within the Google SERPs Through both targeting settings and account structure, advertisers can run successful PPC campaigns as long as relevance is paramount. Main Platforms Google AdWords Run on Google, Search Partner sites, and Display Network sites, AdWords is the largest pay…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … your own traffic, but also getting familiar with industry behavior and understanding your customer's buying cycle. If you've not yet anticipated your PPC Back to School timeline, these tools will assist you with the process. And if you have begun drawing in BTS shoppers, you'll be able to nail down some of the performance you can over the coming…

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • Write and Schedule Your Holiday Ads Now – Save Time Later

    … Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing…

    Matt Umbro/ PPC Hero- 6 readers -
  • 8 PPC Hacks You Should Be Using

    … Let's face it: we could all use a little help. Today, I'm showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks While the official limit on ad headline character length is 25 characters, these two dynamic products…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 21 readers -
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