Ecomm Ppc For Beginners

  • Move Past ROAS And Think ROI

    This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.

    Matt Umbro/ PPC Hero- 7 readers -
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