Electronic commerce, commonly known as E-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Posts about Ecommerce
    • Improve local SEO with Google My Business

      Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO puzzle is Google My Business, a dashboard for managing listings.

      Yoastin SEO Google- 15 readers -
    • 4 Principles For Starting A Business Online

      Starting an online business — it’s easy to talk about but harder to prove. Entrepreneurship can seem exciting, but it can also be overwhelming for many people. Luckily, starting an online business can be more fruitful than opening a brick and mortar store. Think about it: no overhead costs, no workplace safety measures and no employee benefits.

      Rise to the Topin Paid Search- 26 readers -
  • SEO for B2B and B2C – what are the differences?

    … these dissimilarities affect the goal of your site, your keyword research and the web content you present to your audience? Let’s go into detail! 1. Buying process in a B2B market In general, the time required to close a deal in the B2B market is much longer than the time that’s needed to get a B2C order. Even the most expensive B2C products, like…

    Yoastin SEO- 12 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers…

    Nanigansin Social- 11 readers -
  • The 3 Most Effective Marketing Strategies For Ecommerce Businesses

    … Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first... The post The 3 Most Effective Marketing Strategies For Ecommerce Businesses appeared first on Conversion Sciences. …

    Jacob Mcmillen/ The Conversion Scientist- 10 readers -
  • How to Increase Revenue for Your Small Business

    … to your industry. Consistently send these emails and your audience will begin relying on you for your insight. You can write blog posts on topics relevant to your industry or provide a roundup of resources written by others in field. If you’re using articles from other sources, just be sure to mention the original source. When your customers…

    Constant Contactin EMail How To's- 12 readers -
  • Out of stock product – what to do with product page?

    … If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when…

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast case study: SEO of an online shop

    … SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give…

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter…

    Nanigansin Social- 14 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … April 19, 2017 With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin…

    PPC Hero- 12 readers -
  • How Long Tail Keywords Can Improve Your Ecommerce Conversion Rates

    If you run an ecommerce business, conversion rate should be one of the mains KPIs (Key Performance Indicators) you track. Let me explain it very simply — you can double your current sales or revenue in two ways: Double the traffic: This is a no-brainer. If only five out of a total of 100 prospective visitors convert each month, doubling your website traffic to 200 visitors ...

    Rise to the Top- 20 readers -
  • How to get local reviews and ratings

    … If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result…

    Michiel Heijmans/ Yoastin How To's- 13 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … of them well before March 20, the first day of spring. In an effort to analyze the effectiveness of marketers’ early spring campaigns, we tracked more than 1500 e-commerce companies’ abandonment rates and email re-marketing stats for the month leading up to March 20. The four industries we focused on were DIY & Home Improvement, Diet & Health, Apparel, and Furnishings & Goods. Here are some of the most interesting takeaways from the data, which are highlighted in the infographic below: © 2016 DK New Media. …

    Marketing Technology Blog- 17 readers -
  • Google Shares (A Little More Of) The Reins On DSAs

    … top performers only, with each top performer being its own ad group. I’m looking forward to implementing a strategy like this because it still has an “everything else” mentality, but ideally with more qualified, controlled traffic. The second is around associating DSAs with promotions. I prefer ecommerce work, so anything that helps provide…

    PPC Heroin Paid Search Google- 14 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    … Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative…

    Nanigansin Social- 15 readers -
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