Ecommerce Analytics

  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    … Google is testing a "complete revamp" of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, 'add to cart' actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It's…

    Ginny Marvin/ Marketing Landin Google- 16 readers -
Get the top posts daily into your mailbox!