Ecommerce And Retail

  • Bluecore’s Real-Time Decisioning Platform for eTail

    … seamlessly with onsite personalization platforms and adjust the homepage creative on-the-fly to show the new shoe and other products from the same line. The company also took these efforts cross-channel by serving similar creative assets within Facebook ads and through email marketing campaigns to those shoppers with a high affinity to purchase…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    … intense with cutthroat competition. From giants like amazon, eBay, and Alibaba to start-ups like Boxed, Checkr, and Slack, it’s a tough market to compete in. Retail e-commerce sales in the U.S. are predicted to grow from 396.7 billion U.S. dollars in 2016 to over 684 billion US dollars in 2020. Although online sales still represent only a small…

    Marketing Technology Blogin Affiliate- 19 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … of them well before March 20, the first day of spring. In an effort to analyze the effectiveness of marketers’ early spring campaigns, we tracked more than 1500 e-commerce companies’ abandonment rates and email re-marketing stats for the month leading up to March 20. The four industries we focused on were DIY & Home Improvement, Diet & Health, Apparel, and Furnishings & Goods. Here are some of the most interesting takeaways from the data, which are highlighted in the infographic below: © 2016 DK New Media. …

    Marketing Technology Blog- 18 readers -
  • Seven Nagging Problems with Social Commerce

    … Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply…

    Marketing Technology Blogin Social- 22 readers -
  • 14 Factors Impacting Your Website Load Speed

    … We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 13 Examples of How Site Speed Impacted Business Results

    … We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host…

    Douglas Karr/ Marketing Technology Blogin How To's- 29 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    …; nonprofits find the software that will allow them to improve, grow and succeed. Cloudswave – Cloudswave aggregates software and web application reviews from leading experts. Cloudswave.com uses the Cloudscore, one rating to summarize all. Crazy about Startups – Features any startup. Crozdesk – Web apps finder. Crunchbase – CrunchBase…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds…

    Marketing Technology Blog- 32 readers -
  • Does Your Website Talk Like Amazon?

    … meaningful interactions. Xbox While I’m not personally an Xbox user, I know lots of people who are. One of my team members, Felicia (PERQ’s Content Specialist), is pretty frequent user. Besides the extensive choice in games, Felicia likes the Xbox One’s current user interface — which is both highly engaging and personalized. When using an Xbox…

    Marketing Technology Blog- 33 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … of Cyber November. More Personalized and Dynamic Shopping Experiences – platforms that track purchase decisions and behaviors are finally accurate and can help online stores provide personalized behaviors that reduce buying friction and provide product recommendations that buyers actually want. Consumers will interact with Artificial Intelligence…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 2017 Web Design and User Experience Trends

    … We really did enjoy our previous layout on the MarTech blog but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly…

    Douglas Karr/ Marketing Technology Blogin Content- 28 readers -
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