Ecommerce And Retail

    • Does Your About Us Page Follow These Best Practices?

      An About Us page is one of those pages detailed in every website checklist. It’s a more critical page than companies give it credit for. A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. We often forget that it’s not just features and benefits that prospects are after – they want to feel confident that t ...

      Douglas Karr/ Marketing Technology Blog- 20 readers -
    • What Ecommerce Business Owners Need To Know About Shopify SEO

      You’ve worked hard to craft a Shopify website where you can sell products that speak to consumers. You spent time picking the theme, loading your catalog and descriptions, and building your marketing plan. However, no matter how impressive your site looks or how easy it is to navigate, if your Shopify store isn’t search engine optimized, your chances of organically attracting ...

      Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
    • LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

      LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages, squeeze pages, launching soon pages, thank you pages, pre-cart pages, upsell pages, about me pages, interview series pages and more.

      Douglas Karr/ Marketing Technology Blog- 23 readers -
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • PayPal Statistics: Dominating the World’s Online Payments

    … While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and I can setup alternative payments for my PayPal Debit Card – very convenient for the business. Just today I was on Sweetwater and wanted to purchase some new headphones via…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • How Retailers Can Prevent Losses From Showrooming

    … showrooming losses and enhance the benefits from approoming by creating an omnichannel cart. Essentially, the in-store physical cart and the online cart should become one. Moving between online and offline should be a seamless experience and customers should have options at their fingertips. These days BOPIS (Buy Online Pickup In Store) is all the rage…

    Marketing Technology Blogin How To's- 35 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    … Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Ultimate Guide on How to Sell on Amazon

    … This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an ecommerce expert who co-founded One Click Ventures, a firm that owns three large eretailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means…

    Douglas Karr/ Marketing Technology Blogin How To's- 20 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience…

    Marketing Technology Blog- 11 readers -
  • Fathers Day Ecommerce Statistics

    … driving more traction around the holiday. They found: Globally, specialty retailers and apparel saw higher conversation rates than sporting goods and consumer electronics respectively. Specialty retailers saw a 71.3% increase in click-through conversions (CTC) and a 254.9% higher conversion rate than the sporting goods industry. Apparel saw a 342…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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