Ecommerce And Retail

    • 13 Examples of How Site Speed Impacted Business Results

      We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site that’s not optimized to load quickly.

      Douglas Karr/ Marketing Technology Blogin How To's- 26 readers -
    • Does Your Website Talk Like Amazon?

      When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner.

      Marketing Technology Blog- 19 readers -
    • 60+ Sites to Discover or Promote Startups, Apps or Tools

      Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and ...

      Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 14 Factors Impacting Your Website Load Speed

    … – Browsers typically make requests back to the same server one at a time. If there are multiple domains or subdomains, elements can be requested simultaneously. Some companies deploy multiple subdomains for scripts, style sheets, and media to leverage the way browsers make those requests. If you’re loading multiple scripts or stylesheets, combining…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 17 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … retail outlet. Selling social – 70% of consumers are influenced by brand and product recommendations on social media Tweet This! Tapping into social media for increasing brand awareness and advocacy is now driving sales, encouraging marketers to develop sophisticated omni-channel social strategies. Required HTTPS in the Year 2017 – Without…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 2017 Web Design and User Experience Trends

    …% for the same period last year. Don’t underestimate the value of your users’ experience and its impact on acquisition and retention. If it’s time to give your site a facelift again… there are a ton of opportunities out there to help you improve the user experience (UX) for your visitors. The Deep End put together this infographic with some ideas on where…

    Douglas Karr/ Marketing Technology Blogin Content- 26 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … to an issue that we don’t scream about enough – marketing is dependent upon a product meeting expectations and a customer service department providing exceptional support. If either is lacking, in this social world it will have a detrimental impact on your overall marketing efforts. The findings for improving customer experience utilizing personalization…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 2017 Web Design and User Experience Trends

    …% for the same period last year. Don’t underestimate the value of your users’ experience and its impact on acquisition and retention. If it’s time to give your site a facelift again… there are a ton of opportunities out there to help you improve the user experience (UX) for your visitors. The Deep End put together this infographic with some ideas on where…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The Impact of Secure Payment Solutions on Online Shopping

    … in the decision. Trust – whether or not the vendor you’re buying from can be trusted… from payment, to delivery, to returns, etc. The fear of online shopping has been overcome in the last few years, even from mobile devices. However, the average cart abandonment rate is 68.63% Tweet This!, providing a lot more opportunity for ecommerce vendors…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … and content to your community. That requires a foundation that’s in place. Rich, dynamic, hyper-specific targeted experiences make life easier for consumers and increase the effectiveness of marketing spend for companies. That’s truly a win-win for everyone. This infographic from MDG Advertising walks through data from Adobe, Aberdeen Group, Adlucent…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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