Ecommerce And Retail

    • How Product Packaging Influences the Customer Experience

      The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.

      Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • The Impact of Secure Payment Solutions on Online Shopping

    … When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … and content to your community. That requires a foundation that’s in place. Rich, dynamic, hyper-specific targeted experiences make life easier for consumers and increase the effectiveness of marketing spend for companies. That’s truly a win-win for everyone. This infographic from MDG Advertising walks through data from Adobe, Aberdeen Group, Adlucent…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Social Media Content Ideas for the Holidays

    … ‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most…

    Douglas Karr/ Marketing Technology Blogin Social Content- 9 readers -
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • How to Time Your 2016 Holiday Marketing Campaigns

    … Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands. You should take a look at your own open rates of emails from previous…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • Scary… $8.4 Billion Will Be Spent on Halloween this Year

    … Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas! Tweet This! If you think Halloween…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … into your company’s DNA. While your Growth Team owns the ‘growth roadmap’, or the growth initiatives you plan on implementing within a given timeframe, everyone in the organization should feel a sense of ownership in the process. Ensure you have the right analytics and data infrastructure in place. Don’t fly blind. When starting any growth…

    Marketing Technology Blog- 16 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 1WorldSync: Trusted Product Information and Data Management

    … As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating channels on which to engage with consumers. While this presents a major opportunity…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Your Ecommerce Product Detail Page Element Checklist

    … of working on the hitlist of elements that they could be correcting. Every improvement adds up… and as you continue to enhance the user’s buying experience more and more, those numbers can get huge. For this client, those numbers can produce millions of dollars to the bottom line. Above the Fold Ecommerce Product Page Elements While I love…

    Douglas Karr/ Marketing Technology Blogin Social SEO- 20 readers -
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