Ecommerce And Retail

    • 10 Ecommerce Trends You Will See Implemented in 2017

      It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Tweet This! Combined wit ...

      Douglas Karr/ Marketing Technology Blog- 23 readers -
    • 2017 Web Design and User Experience Trends

      We really did enjoy our previous layout on the MarTech blog but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly baby.

      Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 2017 Web Design and User Experience Trends

    … We really did enjoy our previous layout on the MarTech blog but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly…

    Douglas Karr/ Marketing Technology Blogin Content- 24 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … point to some obvious keys to success, but quite a few more will be unexpected to many organizations. Consumers want: Personalized Experience – If you’re going to collect information, consumers expect you to utilize that data to personalize messaging and promotions accordingly. Transparency – Brands must keep consumers informed on the ways…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Impact of Secure Payment Solutions on Online Shopping

    … in the decision. Trust – whether or not the vendor you’re buying from can be trusted… from payment, to delivery, to returns, etc. The fear of online shopping has been overcome in the last few years, even from mobile devices. However, the average cart abandonment rate is 68.63% Tweet This!, providing a lot more opportunity for ecommerce vendors…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Retailers are Improving Experience and Driving Revenue with Text Messaging

    … a positive perception of a company that offers texting Tweet This! 81% of consumers are frustrated being tied to a phone or computer for customer service Tweet This! This infographic from OpenMarket visually depicts the online retail industry’s missed opportunity when it comes to SMS, or text messaging. Text messaging remains an underutilized communication channel that has the potential to deliver much more value than it is today. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … offers and more. Don’t require registration at checkout – shoppers who have to fill out a bunch of extra information are more likely to abandon their cart. Optimize for mobile – more shoppers are researching on their smartphones. If you’re not ready, you’ll miss out. Make sure pages load quickly – ecommerce sites often see record traffic…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Social Media Content Ideas for the Holidays

    … until Christmas. Use Pinterest Rich Pins for Holiday Gift Ideas: Rich pins allow marketers to to include additional information like downloads and product links. Host a Holiday-Themed Twitter Chat: Why not crowdsource and provide some amazing links to holiday gift ideas by having a Twitter Chat? Check out this article from Buffer on how…

    Douglas Karr/ Marketing Technology Blogin Social Content- 13 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 23 readers -
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