Ecommerce And Retail

    • Your Ecommerce Product Detail Page Element Checklist

      We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge opportunities to increase conversion rates. We rebranded the company to modernize the look and feel, we established a voice tha ...

      Douglas Karr/ Marketing Technology Blogin Social SEO- 13 readers -
    • Mcommerce is Now Growing 200% Faster than Ecommerce

      Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product…

    Marketing Technology Blog- 3 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … of sophistication. Advertising on television, for instance, is growing in its ability to target viewers based on region, behavior, and timing. A performance mindset pervades retail marketers now. We’re seeing the biggest increases in targetable, immediate, online advertising as a result. Randy Cohen, president of Advertiser Perceptions Seeing a decline…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Your Back-To-School Sales & Marketing, reveals 6 ways that marketers can capitalize on back-to-school shopping: Mommy Bloggers – Get in front of influencial Mommy bloggers to build awareness and drive sales for your products. Cool Kids – Whether its clothing, shoes, backpacks or tablets… kids want to show off so focus on how your products…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • How Businesses are Getting Customers with Pokémon Go

    … Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and how the game has become a remarkable boom for business owners. The one thing that’s been missing from the conversation…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … for triggered email campaigns that your marketing team should have implemented. The broad categories of triggered email campaigns fall under lifecycle, transactional, remarketing, and real-time triggers. More specifically, triggered email campaigns include: Welcome Email – This is the time to set the relationship, and provide guidance…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    … Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then tracking them to an email address. It wasn’t fun… especially once you add the complexity of multiple redemptions…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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