Ecommerce And Retail

  • 5 Design Elements that Work Well for Mobile Conversion

    … to understand their target audience and build their layout and design around buyer personas. Appealing to potential customers is always easier said than done. The goal, however, is to match a great site design with easy cues for customers to make a purchase, fill out a lead form or get in touch with your business. Here are five design elements…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Ultimate Guide on How to Sell on Amazon

    … This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an ecommerce expert who co-founded One Click Ventures, a firm that owns three large eretailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience…

    Marketing Technology Blog- 11 readers -
  • Fathers Day Ecommerce Statistics

    … driving more traction around the holiday. They found: Globally, specialty retailers and apparel saw higher conversation rates than sporting goods and consumer electronics respectively. Specialty retailers saw a 71.3% increase in click-through conversions (CTC) and a 254.9% higher conversion rate than the sporting goods industry. Apparel saw a 342…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … seamlessly with onsite personalization platforms and adjust the homepage creative on-the-fly to show the new shoe and other products from the same line. The company also took these efforts cross-channel by serving similar creative assets within Facebook ads and through email marketing campaigns to those shoppers with a high affinity to purchase…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    …-rates and conversion rates. 7. Don’t Underestimate Word Of Mouth Having your customers say good things about you to their friends is incredibly powerful. Ensure that you don’t underestimate it. Give them a good experience and find ways to ensure you keep their opinions about you as positive as possible. Influencers bloggers and affiliate…

    Marketing Technology Blogin Affiliate- 25 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 20 readers -
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