Ecommerce And Retail

  • Social Media Content Ideas for the Holidays

    … options within defined physical areas. They’re a fun way for consumers to share that they’re interacting with your brand and great for word-of-mouth marketing on Snapchat. Post Disappearing Holiday Coupons: Snapchat and Instagram Stories allow you to create timely posts that expire, creating urgency and keeping people coming back… perhaps every day…

    Douglas Karr/ Marketing Technology Blogin Social Content- 8 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • How to Time Your 2016 Holiday Marketing Campaigns

    … Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands. You should take a look at your own open rates of emails from previous…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • Scary… $8.4 Billion Will Be Spent on Halloween this Year

    … Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas! Tweet This! If you think Halloween…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product…

    Marketing Technology Blog- 13 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Your Ecommerce Product Detail Page Element Checklist

    … We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge opportunities to increase conversion rates. We rebranded the company to modernize the look…

    Douglas Karr/ Marketing Technology Blogin Social SEO- 15 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
Get the top posts daily into your mailbox!
More from around the web