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As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating channels on which to engage with consumers.
… conversion killers, too. The Only Constant is Change Digital marketers all over the world are researching and coming up with new rules, ideas and out-of-the-box solutions to help ecommerce websites increase their conversion rates. However, the most important scientific fact to remember is that nothing is constant. What is true today might not be true…
… to show that great content beats any other paid media. In the past, we’ve explored the elements that make up successful content marketing campaigns. Now, let’s dig deeper into what sort of content marketing strategies work in the ecommerce space. A copywriter should write in his audience’s language, according to Brian Clark, the CEO of Copyblogger…