Ecommerce Conversion Rate Optimization

  • Why Retailers Should Stop Copying

    …, the Amazon Version did not win. In fact it hurt conversions by 6% while Variation B hurt conversions by 9%. Ouch! Now, you might think this is a disappointing result. But, it’s not. There are never losing tests if they’re used to generate insights. Yes, this test didn’t directly produce a conversion rate lift but, even though the test result…

    WiderFunnel- 7 readers -
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