Ecommerce Copywriting

  • “Super Adjectives” Boost the Power of Your Copy

    … Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super…

    Marketing Words Blogin SEO Google- 14 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    … “Nicknamed ‘America’s Bechamel,” Cream of Mushroom Soup is…” This surprising comparison caught my eye on a Thanksgiving-themed Trader Joe circular, prompting me to skim the rest of the text-heavy flyer. Béchamel is French for the white sauce that is a foundational element in traditional upscale cuisine. Cream of mushroom soup is a decidedly…

    Karon Thackston/ Marketing Words Blog- 19 readers -
  • Mastering the Art of Writing Sexy Bullet Lists

    … copywriting comes in. The Ingredients for Baking Up Sexy Bullet Lists There are several different types of bullet lists. You can have a standard features list (that you see frequently on ecommerce sites). There are bullet lists for information products, for events, for services and more. While each style is a bit different, they all have a few…

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … to evaluate where you stand in these five areas. Just making a few simple changes over time can bring significant increases in traffic and sales. If you want additional help, check out my e-course: Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Rankings. Save 40% until June 14, 2015 with coupon code ECOMM40 (no spaces). Please share this post with your friends.…

    Karon Thackston/ Marketing Words Blog- 25 readers -
Get the top posts daily into your mailbox!