Ecommerce Eretail

  • Ecommerce: Blurring the lines between online and offline experiences

    … in geolocation in West Music’s marketing strategy, sharing how marketers can leverage emerging technologies and platforms to take geolocation to the next level. This is key to marketers with regional brick-and-mortar stores, such as West Music. Ryan explained retailers can now leverage Bluetooth low energy protocols and in-store mapping platforms…

    Erin Hogg/ MarketingSherpa Blog- 16 readers -
  • What’s the Most Important Ecommerce Challenge? On-time Shipping

    … What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication…

    Andrea Johnson/ MarketingSherpa Blog- 13 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 13 readers -
  • Social Media: Leveraging visual marketing on Instagram and Pinterest

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as IRCE speakers Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur F ...

    MarketingSherpa Blogin Social- 38 readers -
  • Video Ecommerce: Getting up close and personal with products

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Watch this video as IRCE speaker Sukhinder Singh Cassidy, Chairman and Founder, Joyus, sat down with MarketingSherpa's Daniel Burstein to discuss video marketing in e-commerce, and how to leverage it effectively.

    Erin Hogg/ MarketingSherpa Blogin Content- 23 readers -
  • Ecommerce: Why going global really means going local

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Marketingsherpa's Allison Banko recently chatted with IRCE speaker Rob Garf, Vice President, Industry Strategy, Demandware, in the MarketingSherpa Media Center. In this video, hear why preserving b ...

    John Tackett/ MarketingSherpa Blog- 2 readers -