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It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Tweet This! Combined wit ...
… continues to move online, though. 40% of Internet users globally – over a billion users – have made a purchase online. One key to trust can be the payment gateway. A trusted payment gateway like PayPal, where a consumer has recourse in a fraudulent transaction, can increase conversions on your ecommerce site. Since PayPal is international, it’s…