Ecommerce Marketplaces

  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP ——–> Go to the retailer’s…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
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