Ecommerce Optimization

  • Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]

    … for can directly impact how fast or slowly their pages load. E-retailers lose up to $4 TRILLION dollars each year via shopping cart abandonment, and one of most frequent causes for cart abandonment is a slow checkout process. Avoiding a Slow Checkout Flow You can control checkout flow to an extent by limiting the amount of information customers…

    Growmap- 25 readers -
  • The Impact of Slow Site Speeds on Your Business

    …, and fine-tuned for engagement… but none of it matters if the page doesn’t load quickly. Site speed is the single-most important factor that you have the ability to change. Evaluating your website speed may not be of primary importance but that’s only until you figure out the Bounce rate or the Abandon rate for your shopping cart. Your Conversions…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • 4 Important Checkout Lessons From Frys.com

    … shipping is so powerful. It removes this variable from the visitor’s equation. It’s done; taken care of; not an issue; put to bed; signed off on. That’s what we want for our visitors. The most determined visitors will get through just about any poorly designed checkout process. The rest? It’s a coin toss, one that ecommerce sites will lose more often they want to. The post 4 Important Checkout Lessons From Frys.com appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientist- 11 readers -
  • 10 Customer-Delighting Checkout Usability Techniques

    …, but there are frustrations for online buyers that are better avoided if your intent is to maintain a healthy conversion rate. Statistics show that online shopping carts are often abandoned. Frequently cited complaints from regular shoppers include the following: Unexpected add-on charges during checkout High shipping charges Complicated checkout…

    Brian Massey/ The Conversion Scientist- 16 readers -
  • How to Know Your Audience like a Psychologist

    … If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what is going…

    Brian Massey/ The Conversion Scientist- 8 readers -
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