Ecommerce Optimization

  • Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]

    … Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC] June 5, 2016 By Darren DeMatas Leave a Comment One of the most important decisions your clients will ever make regarding their online stores at first seems trivial. This decision is which platform they should choose when building their sites. The platforms your clients opt…

    Growmap- 20 readers -
  • The Impact of Slow Site Speeds on Your Business

    … Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • 4 Important Checkout Lessons From Frys.com

    … shipping is so powerful. It removes this variable from the visitor’s equation. It’s done; taken care of; not an issue; put to bed; signed off on. That’s what we want for our visitors. The most determined visitors will get through just about any poorly designed checkout process. The rest? It’s a coin toss, one that ecommerce sites will lose more often they want to. The post 4 Important Checkout Lessons From Frys.com appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientist- 9 readers -
  • 10 Customer-Delighting Checkout Usability Techniques

    … There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the crowds at the malls, there are some frustrations that send customers screaming into another room, vowing to never again push the “Proceed to Checkout” button. Well, maybe not really…

    Brian Massey/ The Conversion Scientist- 7 readers -
  • How to Know Your Audience like a Psychologist

    … If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what is going…

    Brian Massey/ The Conversion Scientist- 8 readers -
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