Ecommerce Optimization

  • Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]

    … Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC] June 5, 2016 By Darren DeMatas Leave a Comment One of the most important decisions your clients will ever make regarding their online stores at first seems trivial. This decision is which platform they should choose when building their sites. The platforms your clients opt…

    Growmap- 22 readers -
  • The Impact of Slow Site Speeds on Your Business

    … Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • 4 Important Checkout Lessons From

    … machines. Internet Explorer versions. Android versions. Safari versions. The Conversion Sciences QAtion Station has devices, operating systems and browsers from all eras. Part of our job is knowing which ones to test. I’m running a garden variety version of Windows 8 and a Chrome browser. I shouldn’t get this error. If you require that your…

    Brian Massey/ The Conversion Scientist- 10 readers -
  • 10 Customer-Delighting Checkout Usability Techniques

    …, but there are frustrations for online buyers that are better avoided if your intent is to maintain a healthy conversion rate. Statistics show that online shopping carts are often abandoned. Frequently cited complaints from regular shoppers include the following: Unexpected add-on charges during checkout High shipping charges Complicated checkout…

    Brian Massey/ The Conversion Scientist- 7 readers -
  • How to Know Your Audience like a Psychologist

    … If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what is going…

    Brian Massey/ The Conversion Scientist- 8 readers -
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