Ecommerce Ppc

  • Reasons To Invest In Amazon Marketing Services

    … January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our…

    PPC Hero- 18 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … of the most essential parts of an account. Let’s review 5 top priority areas that you can take a deep dive to end the year and start planning and strategizing on how to improve your accounts moving into 2017. 1) Bid Rules The typical set it and forget it. We put a lot of time into our bid rules, whether in a bid management system or the PPC platform…

    PPC Heroin Paid Search- 13 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 16 readers -
  • What’s In A Name? Building Powerful Product Titles For Ecommerce

    … it should be included in the product title depends. If you are the manufacturer of the product you still want to include the brand name in the title, but it might differ where you place it. As a rule of thumb, “Brand + Gender + Product Type + Attributes (Color, Size, Material)” is the ideal structure for Google Shopping product titles for the apparel…

    PPC Hero- 14 readers -
  • Ecommerce Secrets wtih Google, Bing, & Hanapin – New Webinar Panel!

    …! This Thursday, August 18th at noon EST, we’ll be hosting a webinar called Supercharge Holiday Sales With These Must-Have PPC Tactics. Along with myself, these fine folks will be presenting: Carrie Albright from Hanapin Marketing Jose Rodriguez from Google Purna Virji from Bing If you recall, Purna was voted the #1 most influential PPC expert…

    Matt Umbro/ PPC Hero- 12 readers -
  • Google’s Not Selling Your Products Like It Used To

    … August 9, 2016 With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search…

    PPC Hero- 8 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 13 readers -
  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP ——–> Go to the retailer’s…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly be ...

    Rachael Law/ PPC Hero- 6 readers -
  • Your Ultimate Google Shopping Exam Checklist

    … of the “strategy” questions within this exam focus on these 3 concepts so be sure you fully understand how these approaches might be applied in varying circumstances. When it comes to using Google-provided tools, there are three of these as well: AdWords Dimension tab Bid Simulator Benchmark performance Much like Google Search & Display, you may…

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 8 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    … As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA…

    Kayla Kurtz/ PPC Heroin Paid Search- 5 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 8 readers -
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