Ecommerce Ppc

  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 15 readers -
  • 3 Tips To Improve ROI For Paid Search

    … June 9, 2017 If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s…

    PPC Hero- 13 readers -
  • Spike Your Conversion Rates with Competitor Data

    … May 30, 2017 Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come out…

    PPC Heroin Paid Search- 16 readers -
  • 7 Tips To Optimize Your Bing Shopping Campaign

    … Wooley Knee High Socks. 3) Product Feed Categories It is critical to have a fully functioning product feed, in order to keep ads running and give Bing the best chance of using your entire inventory in Shopping auctions. Revenue is lost when your product does not show in the search results, or appears with inaccurate information. Additionally…

    PPC Hero- 11 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … frequently depending on how often products are updated. Creating Your Shopping Catalog Once you have created your merchant center, you can begin creating your shopping catalog (also called a shopping feed) and ensure that it’s up-to-date with the most accurate information. There are two options when creating your feed. If you have a Google Shopping…

    PPC Hero- 18 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 22 readers -
  • Reasons To Invest In Amazon Marketing Services

    … January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our…

    PPC Hero- 18 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … it and forget it” tactical items in our accounts that don’t need constant tinkering. So, today, in the spirit of reflection and new year’s goals, we will look at six essential areas that should not be overlooked moving into 2017. Bid rules Device schedule and bidding Search Partners data Ad extensions Remarketing lists Code placement Time and time again…

    PPC Heroin Paid Search- 15 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … – let’s steer away from the holiday season for a little bit and just think through seasonal bidding in general. How do most users go about implementing bid changes? They take the historical data (last 7 days, last 14 days, last month) and make adjustments based on that historical performance. Makes sense, right? Let’s dive into a model that works…

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 25 readers -
  • What’s In A Name? Building Powerful Product Titles For Ecommerce

    … it should be included in the product title depends. If you are the manufacturer of the product you still want to include the brand name in the title, but it might differ where you place it. As a rule of thumb, “Brand + Gender + Product Type + Attributes (Color, Size, Material)” is the ideal structure for Google Shopping product titles for the apparel…

    PPC Hero- 21 readers -
  • Ecommerce Secrets wtih Google, Bing, & Hanapin – New Webinar Panel!

    … August 15, 2016 Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven’t already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season…

    Matt Umbro/ PPC Hero- 14 readers -
  • Google’s Not Selling Your Products Like It Used To

    … August 9, 2016 With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search…

    PPC Hero- 12 readers -
Get the top posts daily into your mailbox!
More from around the web