Ecommerce Ppc

    • 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts

      Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don’t even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting ...

      Jacob Brown/ PPC Heroin Paid Search- 6 readers -
  • Top 3 AdWords Updates of 2017

    … more on PPC Hero. Similar Audiences for Search – May 2017 Overview Audiences have been used in search for RLSA and audience bid modifiers, but now, we can create and add similar users to search campaigns. This can be used to put more value on a search visitor who has not yet engaged with your brand. Some of the ways to use this in search is bid…

    PPC Hero- 9 readers -
  • How To Boost Post-Holiday Sales with Conversion Rate Optimization

    … As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s…

    PPC Heroin Paid Search How To's- 14 readers -
  • How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation

    … difference then keep reading! Tip: PPC Hero has multiple posts on SQRs and pivot tables, so check them out if you need more help with this part. The Structure Before we get to the actual builds, I want to cover how the setup actually works. The segmentation essentially comes down to negative keywords, priority settings, and bidding strategies…

    PPC Heroin Paid Search- 7 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these…

    PPC Hero- 4 readers -
  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 17 readers -
  • 3 Tips To Improve ROI For Paid Search

    … June 9, 2017 If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s…

    PPC Hero- 13 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • 7 Tips To Optimize Your Bing Shopping Campaign

    … May 4, 2017 There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency…

    PPC Hero- 11 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … Whether you are new to the ecommerce world or a veteran, shopping campaigns give you a new presence on the search results page and allow you to showcase visual images of your product(s). They are essential in terms of keeping up with the competition. For more tips, tricks, and best practices, check out the full webinar here. …

    PPC Hero- 21 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 22 readers -
  • Reasons To Invest In Amazon Marketing Services

    … to add images, paragraphs, headers, bolded text, italic text, and bullets to product description, creating ads that look similar to Amazon’s own product listings. Amazon Marketing Services Is Worth A Test Now is the time to consider partnering with Amazon to advertise on their marketing services platform. Between the volume of product moved…

    PPC Hero- 18 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … of the most essential parts of an account. Let’s review 5 top priority areas that you can take a deep dive to end the year and start planning and strategizing on how to improve your accounts moving into 2017. 1) Bid Rules The typical set it and forget it. We put a lot of time into our bid rules, whether in a bid management system or the PPC platform…

    PPC Heroin Paid Search- 16 readers -
  • 5 Fast Fixes For Your Holiday PPC Strategy

    … is a good indicator of PPC account health, there is plenty of time for gaining additional ground before the shopping concludes. Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers…

    PPC Heroin Paid Search- 20 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
Get the top posts daily into your mailbox!