Ecommerce Ppc

    • Reasons To Invest In Amazon Marketing Services

      January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape.

      PPC Hero- 15 readers -
    • Your End Of Year PPC Checklist: What To Audit Before 2017

      December 20, 2016 It is already almost the end of 2016. Sales are set, B2B and lead generation clients are ramping down due to vacations and seasonality, and it’s time to reflect on and prepare for the year to come. Like most years, we get to the end of December and don’t properly consider or review the mid-level and automated “set it and forget it” tactical items in our acc ...

      PPC Heroin Paid Search- 12 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 8 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 14 readers -
  • What’s In A Name? Building Powerful Product Titles For Ecommerce

    … August 19, 2016 Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes. What we’ve found…

    PPC Hero- 12 readers -
  • Ecommerce Secrets wtih Google, Bing, & Hanapin – New Webinar Panel!

    … August 15, 2016 Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven’t already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season…

    Matt Umbro/ PPC Hero- 11 readers -
  • Google’s Not Selling Your Products Like It Used To

    … August 9, 2016 With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search…

    PPC Hero- 7 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 12 readers -
  • Google’s Inclusion Of Buy Button A Game Changer For Retailers

    … through great feed information and high-quality images. This both helps proactive advertisers garner additional sales but also encourages the behaviors Google is looking for on the ad network. Initial Impact on the Market More importantly, this change slows the encroaching forces of large ecommerce platforms such as Amazon. You might think, “is Google…

    Jacob Fairclough/ PPC Heroin Paid Search- 9 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly be ...

    Rachael Law/ PPC Hero- 6 readers -
  • Your Ultimate Google Shopping Exam Checklist

    … covered in past blog posts. The wording is a little jumbled, the answers a little more misleading. The content coverage, however, was spot on in the way it incorporated PPC fundamentals with the logistics of entering the PLA game and on to the bigger picture uses of these campaigns. Overall, this new addition to the Google Certification process keeps our minds sharp and reminds us of the various ways Shopping campaigns come together to form such an important part of today’s ecommerce PPC. …

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 8 readers -
  • Volume or Return? – Where to Focus PPC Performance for Your Business

    As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA).

    Kayla Kurtz/ PPC Hero- 5 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … ad, it will default to a 5-day countdown. Your ads will not run unless you have a plain-Jane standard text ad running at the same time. Manual creation If you’re uploading many of the same ad, such as a countdown to a major shopping season, your ads can be added directly through the AdWords user interface using a Description Line 1 message…

    Carrie Albright/ PPC Hero- 8 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … It’s a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
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