Ecommerce Ppc

  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these…

    PPC Hero- 4 readers -
  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 17 readers -
  • 3 Tips To Improve ROI For Paid Search

    … June 9, 2017 If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s…

    PPC Hero- 13 readers -
  • Spike Your Conversion Rates with Competitor Data

    … May 30, 2017 Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come…

    PPC Heroin Paid Search- 17 readers -
  • 7 Tips To Optimize Your Bing Shopping Campaign

    … May 4, 2017 There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency…

    PPC Hero- 11 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … frequently depending on how often products are updated. Creating Your Shopping Catalog Once you have created your merchant center, you can begin creating your shopping catalog (also called a shopping feed) and ensure that it’s up-to-date with the most accurate information. There are two options when creating your feed. If you have a Google Shopping…

    PPC Hero- 21 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 22 readers -
  • Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns

    March 8, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR w ...

    PPC Hero- 23 readers -
  • Reasons To Invest In Amazon Marketing Services

    … January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our…

    PPC Hero- 18 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … of the most essential parts of an account. Let’s review 5 top priority areas that you can take a deep dive to end the year and start planning and strategizing on how to improve your accounts moving into 2017. 1) Bid Rules The typical set it and forget it. We put a lot of time into our bid rules, whether in a bid management system or the PPC platform…

    PPC Heroin Paid Search- 16 readers -
  • 5 Fast Fixes For Your Holiday PPC Strategy

    … is a good indicator of PPC account health, there is plenty of time for gaining additional ground before the shopping concludes. Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers…

    PPC Heroin Paid Search- 20 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 25 readers -
  • What’s In A Name? Building Powerful Product Titles For Ecommerce

    … it should be included in the product title depends. If you are the manufacturer of the product you still want to include the brand name in the title, but it might differ where you place it. As a rule of thumb, “Brand + Gender + Product Type + Attributes (Color, Size, Material)” is the ideal structure for Google Shopping product titles for the apparel…

    PPC Hero- 22 readers -
  • Ecommerce Secrets wtih Google, Bing, & Hanapin – New Webinar Panel!

    … August 15, 2016 Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven’t already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season…

    Matt Umbro/ PPC Hero- 15 readers -
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