For a topical guide to this subject, see Outline of economics. Economics is the social science that studies the behavior of individuals, households, and organizations (called economic actors, players, or agents), when they manage or use scarce resources, which have alternative uses, to achieve desired ends. Agents are assumed to act rationally, have multiple desirable ends in sight, limited resources to obtain these ends, a set of stable preferences, a definite overall guiding objective, and the capability of making a choice.
Posts about Economics
  • Business In The Yes, Please, Thank You, and Gift Economy

    … asking them to choose the the timing of the return gift. The idea that gratitude is created in a business exchange is a novel way to view buying and selling but is the very crux of gift economics.”” Pay It Forward “When the film Pay It Forward was released more than ten years ago, the concept of the gift economy entered the mainstream. In recent…

    Kim Castleberry/ Just Ask Kim- 33 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … of consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume. The shakeout, in his mind, will be a matter of simple economics: to produce content that’s effective during this superabundance, marketers must spend more. This will favor those with deep pockets, raising…

    Steve Dille/ Marketing Landin EMail Content How To's- 28 readers -
  • The Uberification of the “1099 Economy”

    …, some ODLS apps are a full blown startup kit in a box. That sidesteps overhead costs endemic to the enterprise service models we’ve known for centuries. In micro terms, that will do cool things like improve unit economics and pass savings to consumers, as we’re seeing with apps like In macro terms, it could be an economic inflection point…

    Michael Boland/ Street Fight- 19 readers -
  • 5 Content Domination Lessons From a Furniture Maker Turned Publisher

    … to copy other contemporary publications such as Forbes. And this focus paid off. The unique way that BusinessWeek created its content redefined what it meant to be a business journalist. I am sure there are publications you enjoy and appreciate. That’s great. Learn their underlying principles in creating content, but never directly copy…

    Scott Aughtmon/ Content Marketing Institutein Content- 27 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … Is Business In this context, a common flaw in marketers’ mind-sets is too great of a focus on buyer behavior alone. Instead, taking a more holistic view that examines broader social, psychological and emotional factors shifts this focus to that of behavioral economics. Multiple touch points and the audience’s psychological state-of-mind when encountering…

    Andy Betts/ Relevancein Content- 39 readers -
  • Who let the air out of the balloon?

    … of choice feels like a good thing for those that want a choice. But yes, someone got rid of the balloon. All the economics are changing, as are consumption patterns, and they're shifting faster that the mindsets of those that create and publish. Stop looking for the balloon. It's gone. …

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • Many SMBs not prepared for Cyber Attacks

    … to the director of North American SMB sales at Dell Secureworks Jeff Multz, “…They have ignored [security] due to economics or due to a lack of understanding, and they are where the big companies were in 2003…” When asked about security of sensitive data, similar patterns emerged as 73 percent were moderately confident or not at all confident…

    Jim Shannon/ Dex Media- 19 readers -
  • Why Silicon Valley and media don’t mix easily

    … it, seeking out journalists with well-established outsider reputations. Say Media Who started it: Say had its roots in VideoEgg, a video ad network started in 2005 by David Lerman, Matt Sanchez and Kevin Sladek. Three years ago, they tried to morph it into a publishing company that would combine “passion-based” sites with branded content. What…

    Lucia Moses/ Digiday- 25 readers -
  • [Webinar Recording] The Technical Revolution of Digital Marketing

    In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to ...

    Jamie Newton/ PPC Hero- 5 readers -
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