Economics Of Social Media

    • A content dominance strategy drives new media economy

      I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue at 80 percent — in just five years! ...

      {grow}in Content- 7 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content. I’m at the point…

    {grow}in Facebook- 9 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 14 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 12 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 14 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 9 readers -
  • Four online business rules that don’t exist any more

    … consultant. A Canadian friend wanted to change his career and was interested in becoming a full-time copywriter. He simply declared his new “profession” on Facebook and attracted two writing deals straightaway. Of course he had practiced writing for years, but a single social media shoutout was all it took to jumpstart his copywriting career. During my…

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  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

    {grow}- 14 readers -
  • How to turn social media connections into an actionable audience

    … By Mark Schaefer Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” It’s like a handshake. This first connection doesn’t mean they will respond to a call to action like buying…

    {grow}in Social Content How To's- 14 readers -
  • The start-up strategy for beating Facebook

    … necessarily solve any unique industry problem like Blab — It had cool filters that made you look like a cat or throwing up a rainbow. Top social media influencers were very slow to adopt the technology. And yet, this week TechCrunch carried news about Facebook Live which sounds the death knell for Blab: The platform will soon let you do two-person…

    {grow}in Facebook- 13 readers -
  • OfferUp offers an addictive new app for eCommerce

    … Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp The average Android or iPhone user spends about 1 hour and 15 minutes in apps every day. Recent Forrester findings show that 88…

    {grow}- 13 readers -
  • The overwhelming implications for driverless cars and marketing

    … of Thrones right before you arrive. The advertising prospects of driverless cars What will these mobile entertainment centers mean for advertisers? In some ways, a car-based content distribution system may be a “do-over” for the ad industry. Today people hate ads so much they want to block them. Hopefully the industry has learned its lesson…

    {grow}in Content Blogging- 12 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … (and owned) by someone else on your website, social media feed, or other channel. Essentially, “content curation” means sharing quality content from outside sources (i.e. content that you didn’t create) for the benefit of your audience. The value in curation lies in using discretion to sort through the mountains of crap content and guide your…

    {grow}in Content- 7 readers -
  • A course correction for influence marketing measurement

    … at that time had a person or department looking after influencer outreach. How did they determine who was an influencer? I pressed the head of one agency to reveal their secret formula and here it is: Klout. In fact, most agencies are still using Klout with a little sugar on top. That’s right. After all these years most influencers are still determined…

    {grow}in Content Facebook Twitter- 14 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 8 readers -
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