Economics Of Social Media

  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 19 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 16 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … content team was disbanded and the social media accounts were mothballed about the same time. I reached out to the company for comment but they would not respond to my request. One former team member told me “I weep when I think about the lost Sharpie opportunity. I weep when I think about the fans — we were so connected to them.” Sharpie had done…

    {grow}- 29 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 35 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 34 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 32 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • Content shock re-visited, the content marketing myths and realities

    … the rapid rate of change in our business. The challenge in all of this is to think critically and be aware of the changes in your business. Don’t keep doing something because that’s what you did last year. Consider new strategies focused not just on content but on content ignition — the economic value of content that is not seen and shared…

    {grow}in Social Content- 55 readers -
  • Three New Year Business Resolutions You Should Steal

    … account was back online. No one ever told me why it was ever taken down in the first place. During that period I’ve learned that I’m nothing but a number to a big social network. With hundreds of millions, if not billions, of followers, you’re a tiny percentage easy to ignore. I’ve googled similar cases and found wedding photographers with 50+K…

    {grow}in Social- 32 readers -
  • A content dominance strategy drives new media economy

    … at 80 percent — in just five years! And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. What makes this trend even more remarkable is that “cord-cutting…

    {grow}in Content- 21 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    … out a company, where to they go? Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? Probably marketing or PR? Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most…

    {grow}in Social- 22 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 42 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 29 readers -
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