Economics Of Social Media

    • Content monetization, brocial media, and the role of love in business

      By Mark Schaefer One of the most delightful and provocative thinkers on the web today is my friend Phil Gerbyshak. Phil interviewed recently for a podcast and we covered many topics I had never discussed publicly before, especially as it relates to building customer intimacy today. Here are some highlights from that conversation: Phil: I think it’s possible to build amazing ...

      {grow}in Content- 20 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 23 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 25 readers -
  • The greatest content marketing case study in history

    … study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. I even asked GE for help but they could not locate the story either. So, you’re just going to have to settle for my description of this case. Here we go. The greatest content marketing case study One of GE’s products is a scanning…

    {grow}in Content- 20 readers -
  • Content shock re-visited, the content marketing myths and realities

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Google search. The post Content shock re-visited, the content marketing myths and realities appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 42 readers -
  • Three New Year Business Resolutions You Should Steal

    … online actions: 1) Set goals you can truly influence I have good online friends who are going to self-publish their debut novels this year. Their aim is to hit at least 10,000 book sales, which sounds like a reasonable goal for a newbie. But there’s one problemo. You can write the best book, have the best editor work on it and launch with the best…

    {grow}in Social- 24 readers -
  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 10 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 27 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 22 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 20 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 25 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 14 readers -
  • Four online business rules that don’t exist any more

    … consultant. A Canadian friend wanted to change his career and was interested in becoming a full-time copywriter. He simply declared his new “profession” on Facebook and attracted two writing deals straightaway. Of course he had practiced writing for years, but a single social media shoutout was all it took to jumpstart his copywriting career. During my…

    {grow}- 11 readers -
  • What is Blockchain and what is its impact on marketing?

    … and be knowledgeable. Then I’ll go over other applications of Bitcoin and why it is important for marketers to be in the know. What is Blockchain? At its heart, Blockchain is a database. For Bitcoin, it serves as a public ledger. Every ten minutes all the recent transactions are written to a new “block,” which is then linked back to the old block, like a chain…

    {grow}- 19 readers -
  • How to turn social media connections into an actionable audience

    … thoughts in the comment section. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts…

    {grow}in Social Content How To's- 18 readers -
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