Economics Of Social Media

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 22 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …. As the cost of content marketing increases, some will eventually have to find another alternative. Simply put, that is the economics of Content Shock in the real world. Putting Content Shock to work for you The most important foundation of a content marketing strategy is influencing the long-term health of your site’s domain authority. Domain…

    {grow}in Content- 10 readers -
  • The future of marketing is about embracing chaos, scaling love

    … By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve…

    {grow}- 18 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 20 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 16 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … are failing, why the new realities of content distribution mean a lot to your business, and why this whole idea of “thinking like a publisher” without considering the end goal is a little crazy. And that’s the end of the story. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author…

    {grow}- 30 readers -
  • Content monetization, brocial media, and the role of love in business

    … into the Navy Seals than you have becoming Gary V. He is a singular case study. He’s Zappos personified. You don’t have to be famous to be successful. When I walk down the streets of New York, nobody knows me. But I am perfectly happy. I’m getting calls for business and consulting gigs, and workshops. My books are selling well, all over the world…

    {grow}in Content- 37 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 34 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 32 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 55 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 32 readers -
  • A content dominance strategy drives new media economy

    … at 80 percent — in just five years! And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. What makes this trend even more remarkable is that “cord-cutting…

    {grow}in Content- 21 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    …, or at least HR professionals who think like marketers. The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Here are some ways a marketing mindset can lead to HR transformation. 1. Talent competition Today there is intense competition for the very best talent. When a high-potential employee checks…

    {grow}in Social- 22 readers -
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