Economist Intelligence Unit

  • How to Get the Most From Your Social Marketing Investment

    According to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing budget into social. According to Elaine Feeny, CEO of social intelligence company Wayin, making a bigger investment in social is an effective use of marketing dollars. Feeny says social enables marketers to develop more targeted campaigns.

    Inside Facebook- 14 readers -
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