• The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Retargeting: Your Creepy Online Friend

    … a retargeted ad that really hits the mark, be grateful they exist. Because without them, you’d be inundated online with irrelevant ads, and likely paying for this privilege too – as advertising revenue is what helps keeps content you find online (like this post) free. Readers: Do you understand retargeting better now? …

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 16 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 12 readers -
  • Top 3 Startup Productized Business Strategies

    Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate service.

    ReveNews- 16 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 25 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … will require a special set of skills—and it’s tough to get those fresh skills with the same staffers already cemented in place. When it comes to freelance brand journalists, their perspectives are often so at odds with traditional marketers that they bump heads, which is actually a good thing. Their ability to connect with audiences and tell a great…

    Natalie Burg/ The Content Strategist- 13 readers -
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