Econsultancy

  • Insta-Famous, or the Anxiety of Influence

    … report by Fashion & Beauty Monitor and Econsultancy earlier this year, The Rise of Influencers, almost 60 percent of fashion and beauty brands have an influencer marketing strategy in place, while a further 21 percent plan to invest in it over the next 12 months. Disdain remains This is a sea change. While global fashion houses from Louis…

    Inside Facebookin Social YouTube- 11 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … customers use and enjoy your product, you further understand purchasing motivations and consumers see you as a real, customer-first business. EConsultancy discovered that 42 percent of businesses measure lifetime value of a customer. But what are you doing to improve it? You have to build loyal tribes who will go above and beyond for your brand…

    AllFacebookin Social Twitter- 17 readers -
  • How Machine Learning and Acquisio Will Grow Your Business

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to accept that machines are far better at being mechanical than humans.

    Marketing Technology Blog- 43 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Retargeting: Your Creepy Online Friend

    … the last store appears, to show you again whatever you’d been thinking about buying… By comparison, online retargeting isn’t so bad. It’s really just a bit of JavaScript that does the work – and whether consumers realize it or not, it does serve a purpose. John Lemp, CEO and founder of Revcontent, explained: I can’t tell you how many times…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 14 readers -
  • Top 3 Startup Productized Business Strategies

    … Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate…

    ReveNewsin Social SEO EMail Google- 18 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … It’s no secret brands like to control their marketing messages as much as possible. And, that vice grip on branded creativity continues to get tighter. The Wall Street Journal reports Apple is among many big name brands changing their marketing operations from agencies to in-house creative departments. Fifty-six percent of brands now operate…

    Natalie Burg/ The Content Strategist- 13 readers -
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