Econsultancy

    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
    • Insta-Famous, or the Anxiety of Influence

      Remember The Devil Wears Prada? In the 2006 movie, an eager Anne Hathaway’s dream is to work for high-fashion magazine Runway—despite having to answer to its tyrannical editor. If the film were written today, it’d be very different. Print magazines long told readers what was hot, what they should buy and what they should wear.

      Inside Facebookin Social YouTube- 11 readers -
  • The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Retargeting: Your Creepy Online Friend

    … or reset them. People often forget that advertisers are very much aligned with internet users in that we don’t want to serve ads that won’t be effective. So what makes an ad effective – from the consumer’s perspective? Christopher Ratcliff, deputy editor at Econsultancy, offers some perspective there: Ads should be for the individual…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 13 readers -
  • Top 3 Startup Productized Business Strategies

    … Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate…

    ReveNewsin Social SEO EMail Google- 17 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How to Get a Bigger Content Budget in 2015

    …, but according to a survey from Teradata and Econsultancy, this might not be the case. For a lot of companies, budgeting decisions are significantly driven by instinct. This means that rather than focusing the discussion on just the numbers, it’s best to uncover and address the deeper interests of whomever is making the big-picture financial…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … It’s no secret brands like to control their marketing messages as much as possible. And, that vice grip on branded creativity continues to get tighter. The Wall Street Journal reports Apple is among many big name brands changing their marketing operations from agencies to in-house creative departments. Fifty-six percent of brands now operate…

    Natalie Burg/ The Content Strategist- 13 readers -
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