Econsultancy

  • Insta-Famous, or the Anxiety of Influence

    … about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating … It’s all pretty embarrassing. Embarrassing? Perhaps, but selfies make a mint. Small screen, big money Runways are still important, but people seem to be more inspired by seeing how influencers present fashion week…

    Inside Facebookin Social YouTube- 15 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … customers use and enjoy your product, you further understand purchasing motivations and consumers see you as a real, customer-first business. EConsultancy discovered that 42 percent of businesses measure lifetime value of a customer. But what are you doing to improve it? You have to build loyal tribes who will go above and beyond for your brand…

    AllFacebookin Social Twitter- 22 readers -
  • How Machine Learning and Acquisio Will Grow Your Business

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to accept that machines are far better at being mechanical than humans.

    Marketing Technology Blog- 54 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 21 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 15 readers -
  • Top 3 Startup Productized Business Strategies

    …. For finding new customers, online marketing campaigns, developing relationships with popular news and blogs sites (or creating your own) to promote your services, social media venues and email marketing campaigns offer a number of lead generation strategies successfully used by some of the biggest online companies. Effective SEO expertise can…

    ReveNewsin Social SEO EMail Google- 21 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 38 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … It’s no secret brands like to control their marketing messages as much as possible. And, that vice grip on branded creativity continues to get tighter. The Wall Street Journal reports Apple is among many big name brands changing their marketing operations from agencies to in-house creative departments. Fifty-six percent of brands now operate…

    Natalie Burg/ The Content Strategist- 15 readers -
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