Econsultancy

  • Insta-Famous, or the Anxiety of Influence

    … to know what to wear six minutes from now, not six months from now. Further, most fashion magazines have been slow to embrace diversity in the way that social media has. Today’s social influencers comprise a diverse population. The social world is more inclusive and reflective of the real world: Influencers show all kinds of looks, body types…

    Inside Facebookin Social YouTube- 12 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 20 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 14 readers -
  • Top 3 Startup Productized Business Strategies

    …. For finding new customers, online marketing campaigns, developing relationships with popular news and blogs sites (or creating your own) to promote your services, social media venues and email marketing campaigns offer a number of lead generation strategies successfully used by some of the biggest online companies. Effective SEO expertise can…

    ReveNewsin Social SEO EMail Google- 18 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • Like Apples and Cheese, Email and Social Media Marketing

    … media follower. Because of this nuance, I’d encourage every company to entice your social media followers into becoming email subscribers. A great offer or some unique content can make all the difference in converting them. That’s not to say your social presence isn’t valuable… just that driving your social to email is a great strategy. Here are 12 additional tips on Email and Social Media Marketing collected by Constant Contact UK: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 11 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … It’s no secret brands like to control their marketing messages as much as possible. And, that vice grip on branded creativity continues to get tighter. The Wall Street Journal reports Apple is among many big name brands changing their marketing operations from agencies to in-house creative departments. Fifty-six percent of brands now operate…

    Natalie Burg/ The Content Strategist- 13 readers -
Get the top posts daily into your mailbox!
More from around the web