Econsultancy

  • Insta-Famous, or the Anxiety of Influence

    … Remember The Devil Wears Prada? In the 2006 movie, an eager Anne Hathaway’s dream is to work for high-fashion magazine Runway—despite having to answer to its tyrannical editor. If the film were written today, it’d be very different. Print magazines long told readers what was hot, what they should buy and what they should wear. They were…

    Inside Facebookin Social YouTube- 14 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … company succeed. Trust us: They’re out there and want the recognition. Use Twitter chats to create a community Building brand loyalty all starts with conversation. Luckily, social media engagement requires the same thing. A great way to mix the two is through Twitter chats. There, you can connect other industry people, peers or the brand itself…

    AllFacebookin Social Twitter- 21 readers -
  • The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Retargeting: Your Creepy Online Friend

    … or reset them. People often forget that advertisers are very much aligned with internet users in that we don’t want to serve ads that won’t be effective. So what makes an ad effective – from the consumer’s perspective? Christopher Ratcliff, deputy editor at Econsultancy, offers some perspective there: Ads should be for the individual…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 14 readers -
  • Top 3 Startup Productized Business Strategies

    … Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate…

    ReveNewsin Social SEO EMail Google- 19 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How to Get a Bigger Content Budget in 2015

    … have to demonstrate past success,” says Maksymiw. “But be transparent if something didn’t work as well. We don’t sugarcoat.” It may be tempting to cast every past investment as a good one to instill more faith in future budget allocations, but transparency will guarantee longer-term faith in content. Maksymiw, for example, tried a competitive…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    …. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers. Take General Mills, who decided to break their own in-house content Jello-mold when building their site Tablespoon. “While we did have Betty Crocker and all of these large assets and and skilled content…

    Natalie Burg/ The Content Strategist- 14 readers -
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