Econsultancy

  • Insta-Famous, or the Anxiety of Influence

    … report by Fashion & Beauty Monitor and Econsultancy earlier this year, The Rise of Influencers, almost 60 percent of fashion and beauty brands have an influencer marketing strategy in place, while a further 21 percent plan to invest in it over the next 12 months. Disdain remains This is a sea change. While global fashion houses from Louis…

    Inside Facebookin Social YouTube- 19 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user-generated content to your brand’s profile over another. That behavior thereby extends your business’ reach…

    AllFacebookin Social Twitter- 24 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 24 readers -
  • The Harmful Effects of Misleading Website Visitors and How to Avoid

    … While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business…

    ReveNewsin Google How To's- 15 readers -
  • Top 3 Startup Productized Business Strategies

    … Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate…

    ReveNewsin Social SEO EMail Google- 21 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    … will require a special set of skills—and it’s tough to get those fresh skills with the same staffers already cemented in place. When it comes to freelance brand journalists, their perspectives are often so at odds with traditional marketers that they bump heads, which is actually a good thing. Their ability to connect with audiences and tell a great…

    Natalie Burg/ The Content Strategist- 15 readers -
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