Ecpa

The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade association whose member companies are involved in the publishing and distribution of Christian content worldwide. Since 1974, ECPA has strengthened Christian publishing by building networking, information, and advocacy opportunities within the industry and throughout multiple channels so that members can more effectively produce and deliver transformational Christian content. In addition to many programs and services ECPA provides to its members, ECPA also produces the Christian BestSeller Lists each month and a weekly news publication, Rush to Press, that recaps the industry's top news.
Posts about Ecpa
    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone

    We have all seen it: marketers deeply loyal to "last click attribution" and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as ...

    Marketing Land- 54 readers -