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While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.
… Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…
… fourth-quarter-2015 social trends report: Facebook CTR dropped and eCPC increased significantly, which, on the surface, looks like an aberration. Some of that was due to increased demand typical of the fourth quarter. An even bigger factor was the shift of much of our clients’ business objectives to direct response. Today, best practices on Facebook…