• What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … remain focused on the technology behind the platform, optimization of campaigns, and new relationships with advertisers, we are excited to see what the future holds for Monetizer and our partners! Max Tetrault, Managing Partner, Monetizer Monetizer is currently monetizing ~120 million clicks/day and ~3 billion clicks/month from 150+ countries…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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