Ecpm

  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 30 readers -
  • Understanding In-Game Advertising’s Crisis of Confidence

    … fill rates and maintaining eCPM (enhanced cost per thousand impressions) values across multiple networks. It goes without saying that this isn’t easy, especially when you consider the lack of performance data available to developers. The irony is that the industry is actually drowning in data, yet most game developers can’t do anything…

    AllFacebook- 8 readers -
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