Ecpm

  • A Complete Guide to Influencer Marketing

    … spree is near: We’ve already seen three acquisitions of managed campaign companies in the first half of 2016 (The Amplify, HelloSociety and Roostr). This trend is likely to continue as the space heats up and the big media and advertising firms want to get a piece of the action. Brands and agencies will pull their influencer marketing in-house and go…

    AllFacebookin Social Google SaaS- 48 readers -
  • Understanding In-Game Advertising’s Crisis of Confidence

    … fill rates and maintaining eCPM (enhanced cost per thousand impressions) values across multiple networks. It goes without saying that this isn’t easy, especially when you consider the lack of performance data available to developers. The irony is that the industry is actually drowning in data, yet most game developers can’t do anything…

    AllFacebook- 16 readers -
Get the top posts daily into your mailbox!