Ecpms

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 25 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    …. Specifically, in Q4 2015, zip or postal code data could increase eCPMs (effective cost per thousand impressions) by 74 percent, while GPS coordinates could increase eCPMs by 162 percent. Similarly, in Q4 2015, male gender data could increase eCPMs by 115 percent, while female gender data could increase eCPMs by 177 percent. Overall, eCPMs for ad…

    Inside Facebookin Mobile- 21 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 26 readers -
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