Ed Gilligan

  • What Great Content Marketing and Football Fandom Have in Common

    … this reminds of the words spoken by Ed Gilligan, President of American Express, at a LinkedIn conference last year. He was discussing the success of AmEx OPEN Forum and what compelled him to look past traditional marketing efforts and take a risk with a large-scale content play: “There is a science of scorecards and metrics,” he said. “The art of it is knowing when those rules don’t apply.” …

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
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