• Memorial Day Campaigns Rundown

    …-over-year read rate performance deteriorated. Of those 9,000 emails, 13% have a read rate exceeding 20%, versus 14% of the comparable volume in 2015. The full-line retail titans did stir a bit, but not all of them. Walmart mailed 31 Memorial Day themed campaigns; Macy’s and Amazon 11 each; Kohl’s only 2; and Target none. Of the Memorial Day…

    Movable Ink Blog- 4 readers -
  • Retailers: Amazon is Beating You to the Inbox

    … If you’re a retailer — big or small — you’re most likely competing with Amazon for customers. And that’s probably not news to you. But what may be surprising is how many of your email subscribers are also getting promotional holiday emails from Amazon weeks before the start of the holiday shopping season. Last week, we co-hosted a webinar…

    Movable Ink Blogin EMail- 7 readers -
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