Edatasource

  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 41 readers -
  • Memorial Day Campaigns Rundown

    …-over-year read rate performance deteriorated. Of those 9,000 emails, 13% have a read rate exceeding 20%, versus 14% of the comparable volume in 2015. The full-line retail titans did stir a bit, but not all of them. Walmart mailed 31 Memorial Day themed campaigns; Macy’s and Amazon 11 each; Kohl’s only 2; and Target none. Of the Memorial Day…

    Movable Ink Blog- 7 readers -
Get the top posts daily into your mailbox!