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The following blog post was originally published on eDataSource by John Landsman. You can find the original post here. For some time we have been reporting about the deterioration we’ve seen in inbox performance. Take a look at the table below. It shows year-over-year email deliverability data for seven major retail categories we track, covering the December 1-25 period.
… This article was originally posted By John Landsman, Director of Strategy and Analytics for eDataSource. It’s all over now. Holiday burgers, dogs and brats eaten, along with the fresh corn, sliced tomatoes and watermelon. And maybe even our first s’mores of the season. Along much of the eastern seaboard, it was very rainy, with a lot…
… If you’re a retailer — big or small — you’re most likely competing with Amazon for customers. And that’s probably not news to you. But what may be surprising is how many of your email subscribers are also getting promotional holiday emails from Amazon weeks before the start of the holiday shopping season. Last week, we co-hosted a webinar…