Edatasource

  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 41 readers -
  • Memorial Day Campaigns Rundown

    … of Holiday fun cancelled or moved indoors. But summer is finally here, even though it’s not official for another three weeks. Our last Nugget previewed Memorial Day. As promised we kept looking for Memorial Day emails, discovering that the real email push for this Holiday occurred since our first report. Much of that activity occurred on Memorial Day…

    Movable Ink Blog- 8 readers -
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