Edelman

  • A Complete Guide to Influencer Marketing

    …, an increasing number of brands and agencies have chosen to bring their influencer marketing in-house. These include Red Bull, Horizon Media, Edelman and more. The benefits are clear. Building an internal team to run your influencer programs means more authentic influencer relationships, transparent pricing and a proprietary structure, yielding…

    AllFacebookin Social Google SaaS- 40 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your product itself to trigger peer-to-peer sharing can make a whole lot of difference. Perhaps the most notable beneficiary of the built-in virality of social media is Dropbox. By tapping into the power of peer recommendation referrals, Dropbox was able to get to 1 million users in seven months of launching publicly, and then to 10 million users…

    AllFacebookin Social Facebook- 34 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 16 readers -
  • What Will Content Marketing Look Like in 2024?

    … can go a long way in the marketing world. Last week, the hosts of OneSpot’s Unify Conference decided to find out where content marketing was headed, putting together a panel of experienced content marketing execs and asking them: Where will content marketing be in 2024? It will be (according to our notes), higher in quality, better targeted…

    Sam Slaughter/ The Content Strategistin Content- 14 readers -
  • Newsjacking: You’re Doing It Wrong

    … the Day Just a day after the news of Williams’ death was announced, Edelman Public Relations posted a blog on its corporate website entitled: ‘Carpe Diem’. (They felt it necessary to include a Latin-to-English translation, –Seize the Day– below the headline and it got worse from there.) It was written by Lisa Kovitz, an executive vice president…

    Gregg Laskoski/ Relevance- 28 readers -
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