Edelman

  • A Complete Guide to Influencer Marketing

    …, an increasing number of brands and agencies have chosen to bring their influencer marketing in-house. These include Red Bull, Horizon Media, Edelman and more. The benefits are clear. Building an internal team to run your influencer programs means more authentic influencer relationships, transparent pricing and a proprietary structure, yielding…

    AllFacebookin Social Google SaaS- 30 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 28 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -
  • What Will Content Marketing Look Like in 2024?

    … of a vacuum, both in terms of technology and organizational structure within a given brand. But the consensus was that there will be a major shift over the next few years as technology plays a bigger role in helping brands become successful storytellers by helping people and marketing platforms sync up. “Content technology that talks to advertising…

    Sam Slaughter/ The Content Strategistin Content- 11 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 15 readers -
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