Edelman

  • A Complete Guide to Influencer Marketing

    …, an increasing number of brands and agencies have chosen to bring their influencer marketing in-house. These include Red Bull, Horizon Media, Edelman and more. The benefits are clear. Building an internal team to run your influencer programs means more authentic influencer relationships, transparent pricing and a proprietary structure, yielding…

    AllFacebookin Social Google SaaS- 48 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … from Vox Media, and Andrew Greenwood of Genpact gave a crash course in how brands can get in on the multimedia revolution. This panel also doubled as a hilarious stand-up comedy session for Wilson. (Check out the recap here.) The following panel tackled one of the biggest questions facing content marketers today: How can brands publish at the speed…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
  • What Will Content Marketing Look Like in 2024?

    … strategist at Edelman. “How do we create content that cuts through increasingly limited attention? We need to look at it more as an art form than a marketing form.” “I hope we get to a point where editors become really beloved again,” echoed Salomon, “and where we strive to be more interesting, and we push mediocre content to the side.” It was Rubel, though, who got the last word. “The only thing for certain in the next ten years,” he said, “is two to three Super Bowl wins for the Jets.” Related…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 32 readers -
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