Edelman

  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 35 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … Skeptics have been known to argue against the effectiveness of social media for selling, with some going as far as calling all social signals vanity metrics. Research, however, has shown otherwise. In almost every way, the statistics show that the salesperson who has mastered social selling is always going to outperform the salesperson who…

    AllFacebookin Social Facebook- 31 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 14 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 19 readers -