Edelman

  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 37 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 33 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 15 readers -
  • What Will Content Marketing Look Like in 2024?

    … strategist at Edelman. “How do we create content that cuts through increasingly limited attention? We need to look at it more as an art form than a marketing form.” “I hope we get to a point where editors become really beloved again,” echoed Salomon, “and where we strive to be more interesting, and we push mediocre content to the side.” It was Rubel, though, who got the last word. “The only thing for certain in the next ten years,” he said, “is two to three Super Bowl wins for the Jets.” Related…

    Sam Slaughter/ The Content Strategistin Content- 13 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 24 readers -
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