• A Complete Guide to Influencer Marketing

    … spree is near: We’ve already seen three acquisitions of managed campaign companies in the first half of 2016 (The Amplify, HelloSociety and Roostr). This trend is likely to continue as the space heats up and the big media and advertising firms want to get a piece of the action. Brands and agencies will pull their influencer marketing in-house and go…

    AllFacebookin Social Google SaaS- 27 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … media By its very nature, social media fuels virality, and this is one of the key principles you can use to boost sales from social media. An Edelman study revealed that 84 percent of B2B decision makers begin their buying process with a referral. People keep up with a wide variety of contacts in their networks via social media, so using aspects…

    AllFacebookin Social Facebook- 25 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • 5 Audience Growth Trends for 2015

    … newspaper—but her most successful content series wasn’t something she created. Recently, Gray put out a call for MetLife employees to submit selfies while holding up a sign that summed up their relationships with clients in one word. The series generated a tremendous response on MetLife’s internal site, with high-quality submissions pouring…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 10 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 9 readers -
  • Newsjacking: You’re Doing It Wrong

    … and self-described media relations expert in Edelman’s New York office. Ms. Kovitz advised her audience as follows: “As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation. His death yesterday created a carpe diem moment for mental health professionals…” Translation: What…

    Gregg Laskoski/ Relevance- 15 readers -
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