Edelman

  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 31 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … media By its very nature, social media fuels virality, and this is one of the key principles you can use to boost sales from social media. An Edelman study revealed that 84 percent of B2B decision makers begin their buying process with a referral. People keep up with a wide variety of contacts in their networks via social media, so using aspects…

    AllFacebookin Social Facebook- 30 readers -
  • Is Your CEO on Facebook Live?

    … on top corporate executives using Facebook and Facebook Live as communications tools? Live from the New York Stock Exchange… Posted by Meg Whitman on Monday, November 2, 2015 Launching our new event on VR Posted by Loic Le Meur on Thursday, June 16, 2016 Live from Louisville – touring General Electric's FirstBuild facility Posted by Steve Case on Thursday, June 16, 2016 Image courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • What Will Content Marketing Look Like in 2024?

    …, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
  • Newsjacking: You’re Doing It Wrong

    … the Day Just a day after the news of Williams’ death was announced, Edelman Public Relations posted a blog on its corporate website entitled: ‘Carpe Diem’. (They felt it necessary to include a Latin-to-English translation, –Seize the Day– below the headline and it got worse from there.) It was written by Lisa Kovitz, an executive vice president…

    Gregg Laskoski/ Relevance- 18 readers -
Get the top posts daily into your mailbox!
More from around the web