Edelman

  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 42 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … Skeptics have been known to argue against the effectiveness of social media for selling, with some going as far as calling all social signals vanity metrics. Research, however, has shown otherwise. In almost every way, the statistics show that the salesperson who has mastered social selling is always going to outperform the salesperson who…

    AllFacebookin Social Facebook- 35 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
  • What Will Content Marketing Look Like in 2024?

    … strategist at Edelman. “How do we create content that cuts through increasingly limited attention? We need to look at it more as an art form than a marketing form.” “I hope we get to a point where editors become really beloved again,” echoed Salomon, “and where we strive to be more interesting, and we push mediocre content to the side.” It was Rubel, though, who got the last word. “The only thing for certain in the next ten years,” he said, “is two to three Super Bowl wins for the Jets.” Related…

    Sam Slaughter/ The Content Strategistin Content- 15 readers -
  • Newsjacking: You’re Doing It Wrong

    … the Day Just a day after the news of Williams’ death was announced, Edelman Public Relations posted a blog on its corporate website entitled: ‘Carpe Diem’. (They felt it necessary to include a Latin-to-English translation, –Seize the Day– below the headline and it got worse from there.) It was written by Lisa Kovitz, an executive vice president…

    Gregg Laskoski/ Relevance- 28 readers -
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