Edelman

  • A Complete Guide to Influencer Marketing

    …, an increasing number of brands and agencies have chosen to bring their influencer marketing in-house. These include Red Bull, Horizon Media, Edelman and more. The benefits are clear. Building an internal team to run your influencer programs means more authentic influencer relationships, transparent pricing and a proprietary structure, yielding…

    AllFacebookin Social Google SaaS- 48 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … no idea whether their social selling approach is effective. A recent study by Simply Measured found that a whopping 60 percent of companies do not know whether their social media marketing efforts are working or not. It can be difficult correlating random Facebook referrals with their activity on your site, and that’s one area where tracking technology…

    AllFacebookin Social Facebook- 35 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … from Vox Media, and Andrew Greenwood of Genpact gave a crash course in how brands can get in on the multimedia revolution. This panel also doubled as a hilarious stand-up comedy session for Wilson. (Check out the recap here.) The following panel tackled one of the biggest questions facing content marketers today: How can brands publish at the speed…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 29 readers -
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