Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … for content marketers and businesses more generally. 29% of respondents rate a government official as a credible source, down 6 percentage points from 2016. Influencer Relations Credibility –Edelman Trust Barometer Chart Actionable Content Marketing Tips To Improve Source Credibility: Encourage in-house technical experts to contribute to your…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
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