Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … in facts. Where appropriate link to the data’s original source. Don’t let readers assume that you’re the source. The words “trust me” makes readers think sleazy salesmen. This isn’t the image you’re seeking to establish. Even seemingly weak endorsements can qualify sales. Answer your customers’ questions. It’s pure Marcus Sheridan, “They Ask, You…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Why You Need Influencer Relations Marketing Now

    …, they’ve got no credibility with your customers based on years of Edelman Trust Barometer Reports. Don’t take this to mean go outside your organization. Rather be selective. Your best employee choices according to Edelman’s Trust Barometer are your technical experts. These people help develop your products and understand how to make them work properly…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
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