Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
Get the top posts daily into your mailbox!