Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … for content marketers and businesses more generally. 29% of respondents rate a government official as a credible source, down 6 percentage points from 2016. Influencer Relations Credibility –Edelman Trust Barometer Chart Actionable Content Marketing Tips To Improve Source Credibility: Encourage in-house technical experts to contribute to your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why You Need Influencer Relations Marketing Now

    …, they’ve got no credibility with your customers based on years of Edelman Trust Barometer Reports. Don’t take this to mean go outside your organization. Rather be selective. Your best employee choices according to Edelman’s Trust Barometer are your technical experts. These people help develop your products and understand how to make them work properly…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
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