Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … for content marketers and businesses more generally. 29% of respondents rate a government official as a credible source, down 6 percentage points from 2016. Influencer Relations Credibility –Edelman Trust Barometer Chart Actionable Content Marketing Tips To Improve Source Credibility: Encourage in-house technical experts to contribute to your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why You Need Influencer Relations Marketing Now

    … Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -