Edelman Trust Barometer

  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … for content marketers and businesses more generally. 29% of respondents rate a government official as a credible source, down 6 percentage points from 2016. Influencer Relations Credibility –Edelman Trust Barometer Chart Actionable Content Marketing Tips To Improve Source Credibility: Encourage in-house technical experts to contribute to your…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Why You Need Influencer Relations Marketing Now

    … Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
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