Edelman Trust Barometer

    • Content Marketing Audience: Do You Know Your Readers?

      How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

      Heidi Cohen/ Heidi Cohenin Content- 16 readers -
    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 19 readers -
Get the top posts daily into your mailbox!