Edge Web Radio

  • The Public Relations Lesson We Learned When Pitching Our Story

    …, and a product overview over to me. How is that possible? Let’s Reverse Positions We had a story to pitch! We have a fantastic public relations team, Dittoe PR. There’s often some murmurs in Indianapolis that if you’re not part of the chosen few, you’re probably not going to make the local news. It’s difficult to compete in our business pages…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 8 Reasons Your Pay Per Click Strategy Is Failing

    … on your cost per lead, lead quality, and conversion value. PPC isn’t a single campaign or a project, it’s a process that can be improved over time and requires management by qualified personnel. No Landing Pages – When I click a PPC ad and it brings me to the home page, I instantly roll my eyes. Your home page is the map to your content but when…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 9 readers -