Edison Research

    • Audio Content Marketing: 5 Actionable Tips

      3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.

      Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. It’s the solution to Social Media…

    {grow}- 12 readers -
  • Hug Your Haters – Book Interview Copy

    … advocacy always, and in every channel. It makes a bad situation better. Conversely, not answering a customer complaint decreases customer advocacy always, and in every channel. It makes a bad situation worse. Yet, one-third of complaints are still ignored. The signature data of the book is The Hatrix, the analysis of the two main types of haters…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Interview: Jay Baer on Hug Your Haters

    …. You should absolutely order the book now if you hope to transform your business and quantify the investment in awesome customer service. Order Hug Your Haters Now! Listen to our Interview with Jay Baer What You’ll Learn in Hug Your Haters The two types of Haters and what they want from you when they complain How to handle trolls How…

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • The 15 Steps to Make a Great Podcast

    … Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone from 39 million persons to 46 million persons in one year. This means that fully 17…

    Jay Baer/ Convince and Convertin Content- 15 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    … storytelling medium. As more people get into the podcasting experience through popular programs like “Serial,” “This American Life,” and Bill Simmons’s “B.S. Report,” it’s worth asking the question: Could podcasts be the next big territory for sponsored content? Podcasts Can Deliver Exciting Sponsored Stories—But Few Do It “When you hear a 5by5 host talking…

    Celine Roque/ The Content Strategistin Content- 34 readers -
  • A new search engine for marketing podcasts

    … Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing…

    Jay Baer/ Convince and Convertin Content- 7 readers -
  • The Present and Future of Social Media: A Q&A With Tom Webster

    … Will Facebook remain relevant in 2020? How do people interact with content? What’s hot now and what will take the future by storm? The list of social media marketing questions goes on and on and on. Fortunately, marketers and media organizations can turn to Edison Research, which finds answers to these questions through market research and exit…

    Geoff Livingston/ Vocus Blogin Social- 14 readers -
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