Edison Research

  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 19 readers -
  • Hug Your Haters – Book Interview Copy

    … to immediately get your head around the digital shift and customer service as revenue driver. Q: What is the key concept behind your book? Haters are not your problem, ignoring them is. I partnered with Edison Research and conducted a massive study on the science of complaints. We found that answering a customer complaint increases customer…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Interview: Jay Baer on Hug Your Haters

    …. You should absolutely order the book now if you hope to transform your business and quantify the investment in awesome customer service. Order Hug Your Haters Now! Listen to our Interview with Jay Baer What You’ll Learn in Hug Your Haters The two types of Haters and what they want from you when they complain How to handle trolls How…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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