Edison Research

  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … different programs: Podcast consumers are desirable ad targets for many brands because they are significantly more affluent and educated than the average American: Finally, podcast consumers are much more likely to follow your brand: In a sign that the advertising power of podcasts is starting to be recognized, Scripps, a traditional media…

    {grow}- 15 readers -
  • Hug Your Haters – Book Interview Copy

    … to immediately get your head around the digital shift and customer service as revenue driver. Q: What is the key concept behind your book? Haters are not your problem, ignoring them is. I partnered with Edison Research and conducted a massive study on the science of complaints. We found that answering a customer complaint increases customer…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • The 15 Steps to Make a Great Podcast

    … I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from…

    Jay Baer/ Convince and Convertin Content- 25 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 10 readers -
  • The Present and Future of Social Media: A Q&A With Tom Webster

    … Will Facebook remain relevant in 2020? How do people interact with content? What’s hot now and what will take the future by storm? The list of social media marketing questions goes on and on and on. Fortunately, marketers and media organizations can turn to Edison Research, which finds answers to these questions through market research and exit…

    Geoff Livingston/ Vocus Blogin Social- 15 readers -
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