Edison Research

  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 14 readers -
  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • The 15 Steps to Make a Great Podcast

    … Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone from 39 million persons to 46 million persons in one year. This means that fully 17…

    Jay Baer/ Convince and Convertin Content- 20 readers -
  • A new search engine for marketing podcasts

    …. They are custom fit to your own ear canals, and are the same brand worn by Lady GaGa, Brad Paisley, and The Shins. These are ear buds so good, it’s silly If you win, promise me you’ll write a review blog post of them? Thanks as always for your support. Would LOVE your feedback on the new site here, or use the Contact form over there. p.s. big thanks…

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • The Present and Future of Social Media: A Q&A With Tom Webster

    … Will Facebook remain relevant in 2020? How do people interact with content? What’s hot now and what will take the future by storm? The list of social media marketing questions goes on and on and on. Fortunately, marketers and media organizations can turn to Edison Research, which finds answers to these questions through market research and exit…

    Geoff Livingston/ Vocus Blogin Social- 14 readers -
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