Edison Research

  • Audio Content Marketing: 5 Actionable Tips

    …. Enhance Promote and re-promote your audio content Add your audio content to your editorial calendar and your content promotion calendar as recurring content columns. Make your audio content a regular feature of your blog. For example, host a weekly podcast. Social Media Examiner’s Mike Stelzner hosts a weekly podcast that’s a regular feature…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 19 readers -
  • Hug Your Haters – Book Interview Copy

    … to immediately get your head around the digital shift and customer service as revenue driver. Q: What is the key concept behind your book? Haters are not your problem, ignoring them is. I partnered with Edison Research and conducted a massive study on the science of complaints. We found that answering a customer complaint increases customer…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Interview: Jay Baer on Hug Your Haters

    …. You should absolutely order the book now if you hope to transform your business and quantify the investment in awesome customer service. Order Hug Your Haters Now! Listen to our Interview with Jay Baer What You’ll Learn in Hug Your Haters The two types of Haters and what they want from you when they complain How to handle trolls How…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • The 15 Steps to Make a Great Podcast

    … Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone from 39 million persons to 46 million persons in one year. This means that fully 17…

    Jay Baer/ Convince and Convertin Content- 29 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    … storytelling medium. As more people get into the podcasting experience through popular programs like “Serial,” “This American Life,” and Bill Simmons’s “B.S. Report,” it’s worth asking the question: Could podcasts be the next big territory for sponsored content? Podcasts Can Deliver Exciting Sponsored Stories—But Few Do It “When you hear a 5by5 host talking…

    Celine Roque/ The Content Strategistin Content- 38 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 13 readers -
  • The Present and Future of Social Media: A Q&A With Tom Webster

    … Will Facebook remain relevant in 2020? How do people interact with content? What’s hot now and what will take the future by storm? The list of social media marketing questions goes on and on and on. Fortunately, marketers and media organizations can turn to Edison Research, which finds answers to these questions through market research and exit…

    Geoff Livingston/ Vocus Blogin Social- 15 readers -
Get the top posts daily into your mailbox!
More from around the web