Edison Research

  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 19 readers -
  • Hug Your Haters – Book Interview Copy

    … to immediately get your head around the digital shift and customer service as revenue driver. Q: What is the key concept behind your book? Haters are not your problem, ignoring them is. I partnered with Edison Research and conducted a massive study on the science of complaints. We found that answering a customer complaint increases customer…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
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