Editorial Calendar

  • Weekend Update: Should You Publish Every Day?

    … with the latest news, there’s another reason why publishers have opened up their editorial calendars: competition. If everyone publishes Monday through Friday, the weekend offers websites a chance to differentiate themselves. “It’s a little bit of a less crowded space to get people’s attention,” Gordon said. “People … are more likely to be paying…

    The Content Strategist- 18 readers -
  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 22 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … is due up – and when it isn’t up on time, they’re disappointed. Build An Editorial Calendar In addition to a moment by moment calendar, an editorial calendar tracks the content that’s going on your blog. Editorial calendars stem from newspaper and magazine offices and they take a long view, letting writers know what they’re responsible for down…

    The Blog Heraldin Content- 10 readers -
  • Why being reactive should be part of your strategy

    … and beating the opposition to the story. It’s a fast-paced, competitive, stressful, and fun environment. It demands clarity and accuracy in difficult and stressful situations. It requires the journalist to be reactive. Strike while the iron is hot Why? Because news is only news while it’s new. Over some 17 years in traditional journalism, I’ve lost track…

    Lush Digital- 9 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … of older articles to create new options? Copyblogger regularly puts 3 related articles together with a common theme. There’s a new introduction and blurb about each one. They use a consistent graphic. 3. Assess your search results Do you know what information prospective readers seek from your blog? Just because you optimized your blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 9 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … any of your employees. Content agencies are also trained to deliver valuable content with a fast turnaround time, so you get the content sooner than you would if you or another busy team member were creating it. It Ensures Everyone Sticks to the Editorial Calendar & Content Strategy A reputable agency’s best friend is their editorial calendar…

    Greg Shuey/ Relevancein Content- 26 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 26 readers -
  • Building Transparent and Accountable Content Workflows

    … companies don’t think their content marketing strategy is working as well as it could be, those same companies often share their approach to improving it: Create more content. So even though they have no visibility on what’s actually working in their current plan, they endeavor to “keep doing more,” willing their content to perform instead of using…

    Relevancein Content- 11 readers -
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