Editorial Calendar

    • Weekend Update: Should You Publish Every Day?

      In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. The publication would hit newsstands on Friday instead of Monday morning.

      The Content Strategist- 15 readers -
  • Five ways to quantify relevance in content marketing

    … Optimisation Tool). The tool, which is free to use, is designed to appraise the on-page content of a website in a similar way to how search engines would assess it for quality and relevance. This includes scoring the content on known ranking factors, including technical and engagement metrics. The benefit of this tool is that it allows marketers…

    Michael Hewitt/ Search Engine Watch- 18 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … Many people outside of the blogging world, especially those unfamiliar with the fast-paced world of freelancing, think that posting content to the web is done in a relatively freeform way without much of a schedule. It’s a self-scheduled, unattached life. On the contrary, for your blog to provide consistent content that doesn’t overlap or leave…

    The Blog Heraldin Content- 9 readers -
  • Why being reactive should be part of your strategy

    … Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a traditional newsroom, adrenalin is a part of daily life. It’s one reason why the news game is so addictive. Journalists love rushing around, interviewing people, getting all the facts, filing articles from the field, “crossing live” back to the studio…

    Lush Digital- 7 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …: Not all blog inspiration is created equal. Instead, you need a qualified blog post idea. That’s a post concept vetted against data from past results and analysis. Then you know that your audience will find and read your blog articles. 3 Places To Find Qualified Blog Post Ideas To help you find qualified blog post ideas, here are 3 places to look…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 8 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … any of your employees. Content agencies are also trained to deliver valuable content with a fast turnaround time, so you get the content sooner than you would if you or another busy team member were creating it. It Ensures Everyone Sticks to the Editorial Calendar & Content Strategy A reputable agency’s best friend is their editorial calendar…

    Greg Shuey/ Relevancein Content- 23 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …. While I haven’t been using it for long, it’s already proved to make planning for some of my newer projects very helpful. I’m in the process of moving my Blogging Wizard plans from another tool. It’s great for keeping lists organized, outlining projects and getting a bird’s eye-view of what I’m working on. It doesn’t sound like much…

    Adam Connell/ Blogging Wizardin Social Blogging- 19 readers -
  • Building Transparent and Accountable Content Workflows

    … Published 1 min ago 30 Content marketing. It takes a village, right? Between the writers and the graphic designers and the promoters and the SEO specialists, producing even a single content piece can be a time-consuming challenge. But it doesn’t have to be that way. Improving the content workflows of your marketing team means speed…

    Relevancein Content- 10 readers -
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