Editorial Calendar

    • Content Marketing: How to run an editorial calendar

      When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were needed, what my deadlines were — everything.

      Lush Digitalin Content How To's- 17 readers -
  • Weekend Update: Should You Publish Every Day?

    … and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Now, though, there’s a need to be active all the time. Legacy publishers like The New York Times post breaking news pieces…

    The Content Strategist- 18 readers -
  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 24 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … is due up – and when it isn’t up on time, they’re disappointed. Build An Editorial Calendar In addition to a moment by moment calendar, an editorial calendar tracks the content that’s going on your blog. Editorial calendars stem from newspaper and magazine offices and they take a long view, letting writers know what they’re responsible for down…

    The Blog Heraldin Content- 11 readers -
  • Why being reactive should be part of your strategy

    … and beating the opposition to the story. It’s a fast-paced, competitive, stressful, and fun environment. It demands clarity and accuracy in difficult and stressful situations. It requires the journalist to be reactive. Strike while the iron is hot Why? Because news is only news while it’s new. Over some 17 years in traditional journalism, I’ve lost track…

    Lush Digital- 13 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … of older articles to create new options? Copyblogger regularly puts 3 related articles together with a common theme. There’s a new introduction and blurb about each one. They use a consistent graphic. 3. Assess your search results Do you know what information prospective readers seek from your blog? Just because you optimized your blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 10 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … any of your employees. Content agencies are also trained to deliver valuable content with a fast turnaround time, so you get the content sooner than you would if you or another busy team member were creating it. It Ensures Everyone Sticks to the Editorial Calendar & Content Strategy A reputable agency’s best friend is their editorial calendar…

    Greg Shuey/ Relevancein Content- 29 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 27 readers -
  • Building Transparent and Accountable Content Workflows

    … Schedule to Keep Content Production Running Smoothly A well-structured editorial calendar turns content marketing strategy into actionable implementation plans. There are many tools and countless Excel templates that are helpful for setting up editorial calendars. But content planning does not stop at creating an editorial calendar. It is an ongoing…

    Relevancein Content- 16 readers -
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