Editorial Calendar

  • Content Marketing: How to run an editorial calendar

    When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were needed, what my deadlines were — everything.

    Lush Digital- 21 readers -
  • Weekend Update: Should You Publish Every Day?

    … with the latest news, there’s another reason why publishers have opened up their editorial calendars: competition. If everyone publishes Monday through Friday, the weekend offers websites a chance to differentiate themselves. “It’s a little bit of a less crowded space to get people’s attention,” Gordon said. “People … are more likely to be paying…

    The Content Strategist- 21 readers -
  • Five ways to quantify relevance in content marketing

    … Optimisation Tool). The tool, which is free to use, is designed to appraise the on-page content of a website in a similar way to how search engines would assess it for quality and relevance. This includes scoring the content on known ranking factors, including technical and engagement metrics. The benefit of this tool is that it allows marketers…

    Michael Hewitt/ Search Engine Watch- 29 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … is due up – and when it isn’t up on time, they’re disappointed. Build An Editorial Calendar In addition to a moment by moment calendar, an editorial calendar tracks the content that’s going on your blog. Editorial calendars stem from newspaper and magazine offices and they take a long view, letting writers know what they’re responsible for down…

    The Blog Heraldin Content- 13 readers -
  • Why being reactive should be part of your strategy

    … Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a traditional newsroom, adrenalin is a part of daily life. It’s one reason why the news game is so addictive. Journalists love rushing around, interviewing people, getting all the facts, filing articles from the field, “crossing live” back to the studio…

    Lush Digital- 14 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    3 Places To Find Qualified Blog Post Ideas Do you ever run out of blog post ideas? Do you find yourself in front of a blank computer screen with a blinking cursor (or piece of paper for those of you who like the old school approach)? The real trick is to capture and record your blog post ideas whenever and wherever you get them. Yes, it can be a bit like trying to catch a fleeting butterfly.

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 11 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … any of your employees. Content agencies are also trained to deliver valuable content with a fast turnaround time, so you get the content sooner than you would if you or another busy team member were creating it. It Ensures Everyone Sticks to the Editorial Calendar & Content Strategy A reputable agency’s best friend is their editorial calendar…

    Greg Shuey/ Relevancein Content- 31 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 32 readers -
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