Editorial Calendar

  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 13 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … to improve your scheduling practices. Here are 3 tips from the pros that can help get you on track. Create A Posting Schedule In order to keep everyone on track with their deadlines and prevent backlogs, your blog should have a posting schedule that matches your editing capacity. For some sites, this might look like all morning postings. For example…

    The Blog Heraldin Content- 8 readers -
  • Why being reactive should be part of your strategy

    … Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a traditional newsroom, adrenalin is a part of daily life. It’s one reason why the news game is so addictive. Journalists love rushing around, interviewing people, getting all the facts, filing articles from the field, “crossing live” back to the studio…

    Lush Digital- 6 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 7 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … industry inside and out doesn’t mean you have the capacity or right skillset to take on the responsibility of creating your brand’s content. This is where an outside content agency comes into play. And it’s also probably where you’re going to ask yourself if trusting someone else to create your specialized content is really the right choice for your…

    Greg Shuey/ Relevancein Content- 19 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 15 readers -
  • Building Transparent and Accountable Content Workflows

    … production system as a mini-project. Information related to this project may include references, quotes, ideas, options, graphics, status notes and more. They may be spread across many emails, shared drives, document clouds and social media sites. It can be confusing as what is where or which email attachment is the most current version. What…

    Relevancein Content- 7 readers -
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