Editorial Calendar

  • Weekend Update: Should You Publish Every Day?

    … attention to what’s being shared by email or social media at times other than the business day.” Distribution plays a crucial role for the publishers vying for that attention. It’s not about just publishing new content on the weekends—editors have to consider when and how to promote content at all times. Schmidt believes publishers need to think about…

    The Content Strategist- 16 readers -
  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 20 readers -
  • Blogging On A Schedule: Why Providing Consistent Content Matters

    … Many people outside of the blogging world, especially those unfamiliar with the fast-paced world of freelancing, think that posting content to the web is done in a relatively freeform way without much of a schedule. It’s a self-scheduled, unattached life. On the contrary, for your blog to provide consistent content that doesn’t overlap or leave…

    The Blog Heraldin Content- 9 readers -
  • Why being reactive should be part of your strategy

    … Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a traditional newsroom, adrenalin is a part of daily life. It’s one reason why the news game is so addictive. Journalists love rushing around, interviewing people, getting all the facts, filing articles from the field, “crossing live” back to the studio…

    Lush Digital- 9 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … of older articles to create new options? Copyblogger regularly puts 3 related articles together with a common theme. There’s a new introduction and blurb about each one. They use a consistent graphic. 3. Assess your search results Do you know what information prospective readers seek from your blog? Just because you optimized your blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 9 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … Published 1 min ago 33 No one knows your industry better than you. You have years of experience working in your specialized industry and dealing with your specific client base. With all that said, the question of who should create your content seems like a no-brainer — you should. But, should you really? Just because you know your…

    Greg Shuey/ Relevancein Content- 25 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 22 readers -
  • Building Transparent and Accountable Content Workflows

    Published 1 min ago 30 Content marketing. It takes a village, right? Between the writers and the graphic designers and the promoters and the SEO specialists, producing even a single content piece can be a time-consuming challenge. But it doesn’t have to be that way. Improving the content workflows of your marketing team means speed to market, giving you an advantage o ...

    Relevance- 10 readers -
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