Editorial Independence

Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele.
Posts about Editorial Independence
  • Do Content Marketers Need Editorial Independence?

    Back in 2013, an email from Joe Coleman, CEO of Contently (and my boss), came with the subject line “Bro stuff,” and only got worse from there. “Guys, why do we need an article on how content marketing can help you pull girls?” he wanted to know. He couldn’t see how this would help our business. You know what, you might as well just read it for yourself: That morning, Coleman ...

    Sam Slaughter/ The Content Strategist- 10 readers -
  • The 3 Traits of a Great Content Marketing Mindset

    What’s the secret ingredient to good content marketing? That’s the question everyone’s trying to figure out, and if you Google it, you’ll find a thousand different blog posts with varying answers. But when you talk to the most successful content marketers, three common strategies emerge. Content first, marketing second There’s a shared philosophy running through the brains of t ...

    Joe Lazauskas/ The Content Strategist- 31 readers -
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