Editorial Independence

Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele.
Posts about Editorial Independence
  • Do Content Marketers Need Editorial Independence?

    … of marketers are still unsure about: How does one protect the business side of the house while still giving the content side room to thrive? The answer: very carefully. Content needs independence If you want to produce good content marketing, it’s impossible to ignore and avoid editorial independence. The best content operations are agile, able to react…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
  • The 3 Traits of a Great Content Marketing Mindset

    … there the things that we’ve learned.” Indeed, the incredible technology stories that Kellner and GE Reports cover all tie back to GE in some way. In a very real sense, Kellner is a reporter within his own company—much like Kurt Vonnegut, one of the company’s first reporters in the 1950s. “It’s basically just old-fashioned shoe-leather reporting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
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