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Back in 2013, an email from Joe Coleman, CEO of Contently (and my boss), came with the subject line “Bro stuff,” and only got worse from there. “Guys, why do we need an article on how content marketing can help you pull girls?” he wanted to know. He couldn’t see how this would help our business. You know what, you might as well just read it for yourself: That morning, Coleman ...
…, brought on board as GE Reports’ managing editor in 2011. Kellner approaches his job at GE as a purely editorial endeavor. “I really approached it as an online magazine rather than thinking about it as a company blog. I wanted to produce an online magazine that tells people something new,” he said. “I basically ignored press releases and focused one…