Editorial Independence

Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele.
Posts about Editorial Independence
  • Do Content Marketers Need Editorial Independence?

    … of marketers are still unsure about: How does one protect the business side of the house while still giving the content side room to thrive? The answer: very carefully. Content needs independence If you want to produce good content marketing, it’s impossible to ignore and avoid editorial independence. The best content operations are agile, able to react…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
  • The 3 Traits of a Great Content Marketing Mindset

    …, brought on board as GE Reports’ managing editor in 2011. Kellner approaches his job at GE as a purely editorial endeavor. “I really approached it as an online magazine rather than thinking about it as a company blog. I wanted to produce an online magazine that tells people something new,” he said. “I basically ignored press releases and focused one…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
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