Editorial Independence

Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele.
Posts about Editorial Independence
  • Do Content Marketers Need Editorial Independence?

    … of marketers are still unsure about: How does one protect the business side of the house while still giving the content side room to thrive? The answer: very carefully. Content needs independence If you want to produce good content marketing, it’s impossible to ignore and avoid editorial independence. The best content operations are agile, able to react…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • The 3 Traits of a Great Content Marketing Mindset

    … success. “Brands need to start with an audience-centered perspective,” he said. “I think too many brands start with: ‘What do we want to talk about? What’s our message?’ They’re not thinking about how content flows from the people who create it to the people who ultimately are going to consume it and all the different diversions within that.” “Do…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
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