Editorial Plan

  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

    … that content marketers can learn from journalists: Plan ahead, but be ready to adapt In journalism there is a balance between the editorial calendars and the calendars used on the advertising side. Advertising managers are the ones planning farther ahead. In newspapers especially, the amount of ads sold paves the way for the amount of news told. Content…

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