Editorial Strategy And Planning

  • 6 Steps to Get Your Whole Company Involved in Content Marketing

    … to share Many employees are already on social media, and some regularly follow and engage in online conversations. By encouraging them to share the brand story and messages, you boost your social media presence and loyalty. Consider just a few of these stats and experiences. As SocialChorus co-founder and SVP of Strategy Nicole Alvino told…

    Content Marketing Institutein Social Content- 24 readers -
  • How to Differentiate Content in a Crowded Field [Example from Adidas]

    …, for a marathon? HANDPICKED RELATED CONTENT: How to Train Your Brain for Content Marketing Greatness This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 5 readers -
  • How to Create the Ultimate Branded Content Style Guide

    … I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American…

    Content Marketing Institutein Content How To's- 12 readers -
  • A Template to Simplify Your Editorial Reporting

    … to report progress has saved me time, and I’ll be more easily able to track trends month over month. HANDPICKED RELATED CONTENT: A Blueprint to Jump-Start Your Content Marketing Strategy Notes and cheat sheet Before we dig into specifics, here are a few things to consider as well as a quick checklist of the data for your reference: I don’t include…

    Michele Linn/ Content Marketing Institutein Social- 13 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … content to achieve the goals you’ve outlined. Include a summary of the specific goals, the value you expect your content to provide for your audience, and how your efforts will align with your company’s overarching marketing plan. Your personas: These composite sketches identify and characterize the audience segments to target with your content…

    Jodi Harris/ Content Marketing Institute- 16 readers -
  • What Should Your Content Marketing Priorities Be in 2016?

    … that you update them at least annually. She continues: “However, there are a few things that could trigger a refresh sooner, such as: Compliance or regulatory changes/updates that affect how your buyers would address them in relation to the solution you provide Industry shifts that affect your customers’ go-to-market strategy New roles…

    Michele Linn/ Content Marketing Institute- 13 readers -
  • Editorial Calendar Tips, Tools, and Templates

    … to content marketing success. 1. The basics Start by gathering the key content marketing strategy information on which you will be basing your content creation efforts. Your answers to the following questions will help you determine what you need to track in your calendar, as well as help you stay focused on your marketing goals as you plan your content…

    Jodi Harris/ Content Marketing Institutein Social- 27 readers -
  • How to Document Your Content Marketing Workflow

    … You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually doing the work…

    Content Marketing Institutein Content How To's- 30 readers -
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