Editorial Strategy And Planning

  • 7 Ways to Accelerate Your Content Review and Approval

    … As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste…

    Content Marketing Institutein Content- 19 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … the scenes made it happen. Journalists know that a single piece of content takes a team to create. I see many brands that tout “thinking like a media company,” yet don’t take the steps to build or structure themselves like one. Takeaway: Even if you are the lone content marketer in your company, be sure to build an editorial process. Never run…

    Content Marketing Institutein Content- 31 readers -
  • 6 Steps to Get Your Whole Company Involved in Content Marketing

    … to share Many employees are already on social media, and some regularly follow and engage in online conversations. By encouraging them to share the brand story and messages, you boost your social media presence and loyalty. Consider just a few of these stats and experiences. As SocialChorus co-founder and SVP of Strategy Nicole Alvino told…

    Content Marketing Institutein Social Content- 35 readers -
  • How to Create the Ultimate Branded Content Style Guide

    … I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American…

    Content Marketing Institutein Content How To's- 20 readers -
  • A Template to Simplify Your Editorial Reporting

    … strategy enables content marketing programs to be more effective. Imagine what a documented editorial reporting plan could do for your team. I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter my new…

    Michele Linn/ Content Marketing Institutein Social- 21 readers -
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