Editorial Strategy And Planning

  • How to Create the Ultimate Branded Content Style Guide

    I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

    Content Marketing Institute- 12 readers -
  • A Template to Simplify Your Editorial Reporting

    … We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing…

    Michele Linn/ Content Marketing Institutein Social- 12 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … content to achieve the goals you’ve outlined. Include a summary of the specific goals, the value you expect your content to provide for your audience, and how your efforts will align with your company’s overarching marketing plan. Your personas: These composite sketches identify and characterize the audience segments to target with your content…

    Jodi Harris/ Content Marketing Institute- 12 readers -
  • What Should Your Content Marketing Priorities Be in 2016?

    … that you update them at least annually. She continues: “However, there are a few things that could trigger a refresh sooner, such as: Compliance or regulatory changes/updates that affect how your buyers would address them in relation to the solution you provide Industry shifts that affect your customers’ go-to-market strategy New roles…

    Michele Linn/ Content Marketing Institute- 13 readers -
  • Editorial Calendar Tips, Tools, and Templates

    Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control? No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into co.

    Jodi Harris/ Content Marketing Institute- 23 readers -
  • How to Document Your Content Marketing Workflow

    … You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually doing the work…

    Content Marketing Institutein Content How To's- 27 readers -
  • 2 Questions to Ask Before Becoming a Brand Publisher

    … A slow and steady stream of articles from reputable sources, including Inc., Fortune and Content Marketing Institute, has been encouraging brands and their marketing teams to think and act more like publishers. They extoll those that do. But is publishing the salvation of content marketing? There are certainly many advantages to creating higher…

    Content Marketing Institute- 10 readers -
  • How to Measure Engagement the Right Way

    … 2016 this September. Use BLOG100 to save $100. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Cover image by Jeff Sheldon, Unsplash, via pixabay.com The post How to Measure Engagement the Right Way appeared first on Content Marketing Institute. …

    Content Marketing Institutein Social How To's- 18 readers -
  • How to Create Persuasive Content: Lessons from Aristotle

    Aristotle, the original master of persuasion, taught how to create the most compelling, powerful arguments. Even though Aristotle lived centuries ago, his foundation in persuasion tactics remains the gold standard. The same principles that apply to writing an opinion piece apply to writing compelling marketing content, starting with Aristotle’s rhetorical appeals: Ethos, pathos, and logos.

    Content Marketing Institute- 22 readers -
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