Editorial Strategy And Planning

  • 7 Ways to Accelerate Your Content Review and Approval

    … As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste…

    Content Marketing Institutein Content- 17 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 25 readers -
  • 6 Steps to Get Your Whole Company Involved in Content Marketing

    Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company were involved in content? How could that increase effectiveness? One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville, the Wisconsin-based sausage maker.

    Content Marketing Institute- 30 readers -
  • How to Create the Ultimate Branded Content Style Guide

    I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

    Content Marketing Institute- 16 readers -
  • A Template to Simplify Your Editorial Reporting

    … to report progress has saved me time, and I’ll be more easily able to track trends month over month. HANDPICKED RELATED CONTENT: A Blueprint to Jump-Start Your Content Marketing Strategy Notes and cheat sheet Before we dig into specifics, here are a few things to consider as well as a quick checklist of the data for your reference: I don’t include…

    Michele Linn/ Content Marketing Institutein Social- 19 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … the way. Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process. Content marketing strategy Q: How do we get started? The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what…

    Jodi Harris/ Content Marketing Institute- 21 readers -
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