Editorial Strategy And Planning

  • 7 Ways to Accelerate Your Content Review and Approval

    …, it is up to marketing teams to provide the proper context as best as possible and ensure that all involved see the value of the solutions that can help their review and approval process. 7. Perform a post-mortem Putting on your project-manager hat means making a habit of pausing at the conclusion of each project to diagnose what worked, what…

    Content Marketing Institutein Content- 20 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • 6 Steps to Get Your Whole Company Involved in Content Marketing

    Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company were involved in content? How could that increase effectiveness? One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville, the Wisconsin-based sausage maker.

    Content Marketing Institute- 38 readers -
  • How to Create the Ultimate Branded Content Style Guide

    … I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American…

    Content Marketing Institutein Content How To's- 24 readers -
  • A Template to Simplify Your Editorial Reporting

    … strategy enables content marketing programs to be more effective. Imagine what a documented editorial reporting plan could do for your team. I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter my new…

    Michele Linn/ Content Marketing Institutein Social- 22 readers -
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