Editorial Strategy And Planning

  • 7 Ways to Accelerate Your Content Review and Approval

    …, it is up to marketing teams to provide the proper context as best as possible and ensure that all involved see the value of the solutions that can help their review and approval process. 7. Perform a post-mortem Putting on your project-manager hat means making a habit of pausing at the conclusion of each project to diagnose what worked, what…

    Content Marketing Institutein Content- 20 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • How to Create the Ultimate Branded Content Style Guide

    … I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American…

    Content Marketing Institutein Content How To's- 25 readers -
  • A Template to Simplify Your Editorial Reporting

    … to report progress has saved me time, and I’ll be more easily able to track trends month over month. HANDPICKED RELATED CONTENT: A Blueprint to Jump-Start Your Content Marketing Strategy Notes and cheat sheet Before we dig into specifics, here are a few things to consider as well as a quick checklist of the data for your reference: I don’t include…

    Michele Linn/ Content Marketing Institutein Social- 25 readers -