Editorial Strategy And Planning

    • How to Create the Ultimate Branded Content Style Guide

      I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

      Content Marketing Institutein Content How To's- 10 readers -
  • A Template to Simplify Your Editorial Reporting

    … We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing…

    Michele Linn/ Content Marketing Institutein Social- 11 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … the way. Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process. Content marketing strategy Q: How do we get started? The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what…

    Jodi Harris/ Content Marketing Institute- 11 readers -
  • What Should Your Content Marketing Priorities Be in 2016?

    … A few months ago, I was cleaning the basement with my kids. The goal was to put the toys away so it could be vacuumed, dusted, etc. I looked over, and my 8-year-old was erasing the whiteboard and chalkboard. When I asked her to help clean up, she explained that she was cleaning. The whiteboard obviously needed to be erased. I lost my patience…

    Michele Linn/ Content Marketing Institute- 12 readers -
  • Editorial Calendar Tips, Tools, and Templates

    Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control? No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into co.

    Jodi Harris/ Content Marketing Institute- 20 readers -
  • How to Document Your Content Marketing Workflow

    … You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually doing the work…

    Content Marketing Institutein Content How To's- 23 readers -
  • 2 Questions to Ask Before Becoming a Brand Publisher

    … A slow and steady stream of articles from reputable sources, including Inc., Fortune and Content Marketing Institute, has been encouraging brands and their marketing teams to think and act more like publishers. They extoll those that do. But is publishing the salvation of content marketing? There are certainly many advantages to creating higher…

    Content Marketing Institute- 6 readers -
  • How to Measure Engagement the Right Way

    … 2016 this September. Use BLOG100 to save $100. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Cover image by Jeff Sheldon, Unsplash, via pixabay.com The post How to Measure Engagement the Right Way appeared first on Content Marketing Institute. …

    Content Marketing Institutein Social How To's- 16 readers -
  • Align All Your Messaging With This Simple (& Fun) Tool

    … SPONSORS: How Content Marketing Hubs Enable Exceptional Customer Experiences All marketing content and customer experiences start with business objectives. The right CMS can help your marketing team more effectively develop a marketing plan to meet those objectives, and then create and deliver all of the content needed to support the plan. That’s…

    Content Marketing Institute- 7 readers -
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