Editorial Strategy And Planning

  • 7 Ways to Accelerate Your Content Review and Approval

    … As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste…

    Content Marketing Institutein Content- 20 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • How to Differentiate Content in a Crowded Field [Example from Adidas]

    …, for a marathon? HANDPICKED RELATED CONTENT: How to Train Your Brain for Content Marketing Greatness This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 18 readers -
  • How to Create the Ultimate Branded Content Style Guide

    … I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American…

    Content Marketing Institutein Content How To's- 25 readers -
  • A Template to Simplify Your Editorial Reporting

    … strategy enables content marketing programs to be more effective. Imagine what a documented editorial reporting plan could do for your team. I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter my new…

    Michele Linn/ Content Marketing Institutein Social- 24 readers -